The cost to trademark a name or logo is $250 or $350 per class of goods and services if you file the application yourself. Hiring a trademark attorney to assist you with the trademark registration process costs $750 to $2,400 per class on average, including the filing fees. Using a trademark service instead of hiring an attorney costs $300 to $750 per class, including the government filing fees.
The United States Patent Office (USPTO) offers two filing options--TEAS Plus and TEAS Standard. TEAS Plus is cheaper at $250 per class but requires all documentation up front. The TEAS Standard costs $350 per class but allows you to submit some of the documentation later.
The total cost to trademark a name or logo depends on the type of application you choose and the number of classes of goods or services you select.
Registering a federal trademark takes 12 to 18 months on average, depending on your filing basis. The review process alone, once you submit your application, is typically about 4 to 6 months. The USPTO publishes estimated timelines for each filing basis and their current trademark processing wait times on their website.
Processing time for a state trademark varies by state, but they are usually much quicker than federal trademark registration. Many states also offer expedited processing for an extra fee.
A federal trademark can last indefinitely provided you continue to use it and follow the required maintenance and fee schedule. The initial trademark registration lasts 5 years before the first maintenance documentation is due. You'll need to submit a renewal application, along with other documentation showing your use of the trademark, between the 9th and 10th year, and then every 10 years after that.
Registering a trademark is a complicated process with a lot of very specific requirements. Follow these guidelines to help you choose a trademark attorney with the experience and expertise you need:
Consider asking these questions to help you choose a trademark attorney:
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