McGinnis Theory & Practice, LLC

McGinnis Theory & Practice, LLC

5Exceptional(5 reviews)
Offers online services
Offers online services


*watch our YouTube 90sec clip (attached) on Childhood Roots & Removing Emotional Shackles*

A refreshingly unique & powerful approach to removing mental obstacles, Molly McGinnis, MPCC, utilizes Subconscious Reformation by targeting emotional blocks to healing & personal growth; helping your own mind to heal itself! Claim ur MIND; Claim ur LIFE

Additional Info

Our goal for treatment is, & always has been, "Imagine living life no longer 'in reaction to...'" Authentically living as YOU & not as a reaction to any person or event. KNOWING and TRUSTING yourself. If this is also your goal, then we're on the same page!

I am profoundly honored that I get to witness literal transformations in people on a regular basis. The hope that is expierenced is intoxicating.


Molly McGinnis, MPCC

Masters in Clinical Mental Health Counseling from Argosy University & studied at ASU for a Doctorate of Behavioral Health; focus in Integrative Medicine. We are a life coaching service, offering subconscious healing treatment/therapy, not mental health counseling; we are in no way affiliated with the AZ Board of Behavioral Health Examiners. Molly has a fundamental conviction that "when we are experiencing emotional pain, we desire two things: 1. to find relief quickly, & 2. that treatment be effective @ resolving distress long-term" By targeting subconscious barriers, she has helped over 10,000 clients maximize their mind's own ability to self-heal! Molly specializes in treating childhood trauma/ PTSD symptoms (nightmares, flashbacks, hyper-vigilence, anxiety, avoidance, etc.), somatic disturbances (physical ailments), & behavioral/chemical addictions. Nothing like traditional talk-therapy, Molly utilizes Subconscious Reformation interventions to target subconscious blocks in a creative & powerfully effective way. Disturbing events are not reprocessed, & while the memory of them may not go away, the emotional impact they had most certainly will; allowing a sense of freedom & control


Hired 36 times
1 employee
6 years in business
Serves Phoenix , AZ
Offers online services

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  • Reviews

    0 reviews

    Alison C.

    Molly is both knowledgeable and empathetic. I am having a positive experience in working through my issues thanks to her professionalism
    ... Show more
    January 16, 2023
    Hired on Thervo

    Armaan M.

    Molly is wonderful. She is attentive, listens, and helps. She has built a trust with my son that no one is ever able to establish. I highly recommend her.
    ... Show more
    October 25, 2022
    Hired on Thervo

    Helene D.

    She is awesome
    ... Show more
    April 27, 2022
    Hired on Thervo

    Patti R.

    I look forward to each session to be able to uncover another aspect to facing my insecurities and gain more self-confidence.
    ... Show more
    October 26, 2021
    Hired on Thervo

    Julie G.

    Excelente respectful and understanding person
    ... Show more
    March 21, 2020
    Hired on Thervo

    Frequently asked questions

    I have been developing the primary methods used (to be more thoroughly described later), for over 19 years & for the past 10 years have been utilizing these interventions in case conceptualizations of over 9600 patients. Results reveal remarkable findings: relief of somatic & emotional distress instantaneously (avg. 50% disturbance reduction in one session).

    It was vital to me that the McGinnis Theory on Subconscious Reformation (SR) be scrutinized to the strongest degree possible as to maximize its healing impact. I don't know about you, but for me, when I am feeling crummy, I want to get out of that feeling as quickly as possible. And not just a temporary fix, I want it to be gone for good! With SR, once a root is pulled it cannot return. Which means, that initial disturbance will not hinder you ever again!

    The other half of the scrutinization process was ensuring resolution would occur quickly. Talk therapy can take months or sometimes years before true relief is gained ~ who wants to sit in "it" that long? Therefore, this approach has been evaluated by numerous mental health professionals, undergone several years' worth of evidence-based studies & research; & endured lengthy analysis by EMDR, trauma, & Somatic relief doctors to all collaborate on its development. I sincerely hope you enjoy this experience & honor yourself for the gift of putting YOU first!


    The first session is typically focused on the clinical assessment process & emotional outlining. Together, we will develop your personal treatment plan in order for us to delineate our initiating focus. At times therapeutic "homework" will be given, if you decide to complete it, great! If not, we can still learn from the barriers as well so please do not get caught up thinking negatively about yourself or the process. Often when interpreting the subconscious, it's in what is not said or done where we learn what that part of the mind is trying to tell us.

    Targeting relief is always the goal of each session. On occasion, methods for SR will be utilized during the first or second appointment. However, often that is not the case, as most of us need some extra emotional strengthening beforehand. Assessing the appropriate methods to utilize during each meeting is my upmost dedication to your treatment and healing. This theory is vast and complex. Though at times, other forms of subconscious- mind healing will be used. A wide variety of tools & interventions are necessary for the (sometimes) unpredictable nature of the subconscious. This is particularly why I am consistently assessing what to use and when.

    Studying & interpreting body language, handwriting analysis, emotional awareness, energy transmission, & other non-verbal cues make direct connection to - & examination of - the subconscious. It is quite safe to say that the subconscious rules the session & whenever the conscious-mind attempts to interrupt, it is swiftly (& gently) reminded that this time is for its counterpart.

    I like to call this "rapid therapy" because the point of catharsis (relief) generally comes within a 30-min timeframe. I've found this to be so effective that it has become my primary choice of intervention. It is quite effective for

    somatic relief (aches/pains or illness caused by molecules of emotion), PTSD symptoms (nightmares, flashbacks, hypervigilance, anxiety, avoidance, etc.), social anxiety, &, general disturbance (bad habits, toxic relationships, overall attraction to drama, etc.).

    The subconscious controls 80-90% of our behavior, never ages, remembers all (since birth), & is essentially the magical healer - so why do we waste so much time trying to heal our conscious mind, when really, that's just a compilation of "recorded" information from other people? Many have said that through our subconscious, we experience our direct spiritual connection - I have to say, that whatever your Higher Power may be, I do agree that the connection is found within the subconscious.

    Want more? Think about it. Every, single, event (NEGATIVE or positive) No. Longer. Exists. - except for in our imagination. Through SR, I am able to assist in transforming how the imagination remembers a negative experience AND we create a more positive imprint in its place. This then reduces the results that any one negative event birthed (ex. Backaches, nightmares, sudden anxiety or avoidance, negative thoughts, etc.) Ever wish you could no longer be majorly affected by your past or wish you could rapidly heal from the pain? Yep, me too! I think that's why I love this approach so much. I feel so blessed & am continually grateful to have the honor of witnessing amazing healing through my work.

    EMOTIONAL "ROOTS" (Removing the Barriers)
    When a distressing feeling lasts longer than 3-minutes, that is your indication that you are experiencing a childhood trigger - not an adult reaction. Since personality is developed between the ages of 1-6 yrs. old, this is when what I call, "roots" are developed. Then, as we grow older, those roots grow trees, with branches, then leaves, etc.

    For example, consider being 45 yrs. Old & someone says something that triggers the leaf connected to a "shame" root created when you were 5 yrs. Likely, the emotional reaction to that comment would feel as overwhelming as if you were a young child again, & less like how a grown adult would be impacted. Perhaps even emotionally paralyzing.

    Often, we hear messages to "just think positive" or "stop stressing out." However, with many things, shifting our mindset is not necessarily that easy, nor simple.

    Since the subconscious learns by repetition, then hearing oneself
    repeat traumatic events could, in effect, more deeply groove the disturbance into the mind, reinforcing any resulting consequences (ailments, bad habits, negative behaviors, etc.). Additionally, the conscious mind frequently has a significant learning curve, meaning one could spend lengthy periods of time involved in talk- therapy "learning" (or rather, "re-learning") how to heal.

    Whereas, with the subconscious - the only hindrance to healing is the barrier standing in the way (traumatic occurrence, negative thought, etc.). Once the barrier is removed, so then are the disturbances it created. Think of a splinter in your hand. Attempting to cure the damage the splinter is causing will be nearly impossible while the splinter remains. However, once the particle is removed, the body is free to do what it was designed to do - the process that had been interrupted - and that is to self-heal.

    Therefore, when being treated for responses resulting from a triggering event, with SR, the "processing" of the actual event does not happen. Meaning, a series of directive techniques will aid in imprint replacement & barrier removal without having to actually discuss or speak of the occurrence. Since the subconscious works on an entirely different plain than how we typically think - this treatment may be difficult to describe &/or understand completely. The subconscious is non-verbal & experiential, & fittingly, so is its treatment.

    "We don't hold on to negative thoughts because we want them,

    we do so because we believe them."


    Essentially this is the point of relief. Typically, this takes the form of either a big epiphany or healing of some sort. Usually results in a lot of tears. The goal of each session is to find most (if not all) healing from the presenting issue at hand.

    It is at this point when a typical client remark is, "Oh my! All of a sudden all of these childhood memories are flooding in..." I always reassure that our subconscious is designed to keep us safe so rest easy because the memories that come back will be positive & uplifting. Typically, clients will feel physically spent, as if just having completed an intense cardio workout. One could deduce this to be the energetic release of no longer having to having the "pause" button on subconscious & now can resume the "play" mode. Imagine now, all of this newfound energy that can finally be put to better use! Oh, I must mention the yawning. This often occurs during Catharsis as well. There is no scientific evidence as to why this occurs, however, from my observations; this appears to be an energetic release of sorts as well.


    Arogosy University: Masters in Clinical Mental Health Counseling 

    Arizona State University: Studied in the Doctoral program/ Doctorate in Behavioral Health targeting somatic disturbance byway of treating mental health as primary

    Brisbane, Australia: Mind-healing Centre, Mastery of Subconscious Reformation and Trauma Recovery 


    20% off any Assessment or single session - applies to all individual sessions & standard family/couples sessions

    25% off ENTIRE Relationship Revival Series - for couples & families

    35% off*  ANY series or package option 

    * (an additional 10% discount on top of the 25% reduced package rates)

    Cannot be used toward any special or holiday promo offer 

    Services offered

    Life Coaching
    Family Therapy
    Relationship Counseling
    Career Coaching
    Spiritual Counseling