How much does logo design cost?
How much does logo design cost?
$100 – $1,000 average cost of logo design from a freelance designer or logo design contest
$1,000 – $5,000 average cost of logo design from a professional designer
Logo design prices
Logo design costs $300 to $1,500 on average, depending on the designer’s experience and rates. Freelance logo designers charge $100 to $1,000. Professional designers charge $1,000 to $5,000. Design agency prices are $2,500 to $30,000+ to create a custom logo and branding package. DIY logo makers cost $10 to $100.
| Designer type | Average cost | Pros and cons |
|---|---|---|
| DIY logo maker or template | $10 – $100 |
|
| Logo design contest site | $100 – $1,300 |
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| Freelance logo designer | $100 – $1,000 |
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| Professional logo designer | $1,000 – $5,000 |
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| Branding and logo design package from an agency | $2,500 – $30,000+ |
|
Average cost for logo design
The following table shows the average cost for logo design.
| National Average Cost | $800 |
| Minimum Cost | $100 |
| Maximum Cost | $50,000 |
| Average Range | $300 to $1,500 |
*Cost data is from research and project costs reported by Thervo members.
Logo design charges by type
DIY cost to make a logo
Designing a logo yourself is the cheapest option but requires design skill, creative thinking, and graphic editing software know-how. An online logo maker or template provides a starting point and design guidance. However, logo makers use stock icons, producing a generic design that can’t be copyrighted.
Design your own logo:
Adobe Illustrator costs $32 per month or $240 per year and is the design industry’s most popular app for creating vector graphics. Illustrator has a steep learning curve but can export logo designs in a wide range of vector, web-optimized, and print-friendly formats.
Sketch costs $9 per month or $99 per year and is only available for Mac OS. Sketch is a vector-based program that can export a logo in various vector and web-optimized formats. The downside is that Sketch can’t export a design in a print-friendly CMYK color format.
Vectr is a free vector graphics editor. The program is basic and lacks many of the features of paid editing programs but can export designs in vector and web-optimized formats.
Buy and customize a template:
Creative Market charges $25 to $500+ for logo templates. The standard commercial license allows usage on up to 5,000 physical or digital products, while the extended license costs up to three times more but allows usage on 250,000 products or one app or game downloaded up to 250,000 times.
Adobe Express costs $9.99 per month for access to a logo maker that combines text and stock icons to generate design concepts. Adobe Express—formerly Adobe Spark—has a limited selection of templates compared to other sites, often resulting in a basic and generic logo design.
Graphic River charges $20 to $50 on average for logo templates created by designers around the world, with the highest priced templates running $300+. Most templates include vector files (EPS and AI) along with web-optimized files (JPG and PNG).
Purchasing a logo template grants you non-exclusive rights to use the design. You are not guaranteed a unique design because other companies may use the same template for their own logo.
Use an online logo maker:
Canva offers access to thousands of logo templates and millions of icons and illustrations. Downloading a PNG logo file is free, but Canva charges $12.99 per month or $119.99 per year for a Pro account that allows you to download the PNG file with a transparent background.
LogoMaker is an easy-to-use editor that guides you through the design process by asking about your industry and style preferences before generating thousands of design concepts. Filters allow you to refine the search results before editing a design. LogoMaker charges a $40 one-time fee for high-resolution files.
Looka charges $20 for a low-resolution PNG logo file or $65 for a high-resolution package that contains multiple color variations and file types. Looka’s online logo maker combines text and stock icons to generate dozens of design options, but the result is typically generic and simplistic.
Online Logo Maker is a browser-based program with thousands of icons in a wide range of styles and allows you to combine multiple icons in a single design. Downloading a low-resolution file is free. The Premium plan costs $29 for high-resolution vector files and a PNG with a transparent background.
Basic logo design contests rates
Logo design contest prices are $100 to $1,300, depending on the package, number of design concepts and revisions, designer experience, and contest platform. A design contest package includes exclusive rights to a custom logo, but the participating designers are often beginners with small portfolios.
Design contest sites allow you to post a detailed brief describing your logo needs. Multiple designers submit their design concepts, and you choose your favorite design as the winner.
99designs logos cost $299 to $1,299, depending on the package. Higher-priced contest packages include more design concepts or are limited to the platform’s top-level designers only.
DesignCrowd charges $109 to $739 for logo design packages, depending on the number of design concepts included. Project upgrades include express turnaround time, stationery design, or a Top Designer add-on for $150 to ensure a high-rated designer is assigned to your contest.
Designhill charges $249 to $999 for a logo design contest, depending on the number of design concepts and the designers’ experience level. Higher-priced packages include newsletter, social media, or blog promotion.
Freelance logo design cost
Freelance logo design costs $100 to $1,000 from a beginner or intermediate designer and up to $5,000 from a professional freelance designer. Freelance rates also depend on the designer’s location and the platform you hire through.
| Experience | Average cost | Description |
|---|---|---|
| Beginner or offshore freelancer | $100 – $400 | An art student, new designer with only a small portfolio, or graphic artist from another country |
| Intermediate freelancer | $400 – $1,000 | A designer with a slightly larger portfolio and at least two years of experience |
| Professional freelancer | $1,000 – $5,000 | A designer with extensive experience, a large portfolio, and the skills to provide in-depth design guidance and additional branding services |
Where to find a freelance logo designer:
Thervo connects you with local freelance designers based on your specific logo needs and goals. Thervo charges no monthly fee or transaction fee. Freelance designers charge $100 to $1,000+ to create a logo, depending on their experience and the number of design concepts, revisions, and variations included.
Dribble charges $299 per month to post one design job, $299 per month to search for a designer, or $499 per month for both features. This price does not cover the cost of the design itself, which typically runs $1,000+ for a new designer or $2,000+ for a popular designer.
Upwork has no monthly fee but charges a 5% transaction fee for design jobs. Logo designer rates are $10 to $200 per hour, depending on experience and location, and most jobs take 10+ hours. Upwork charges $29.99 to post a Featured Job to increase the visibility of your job listing.
Fiverr costs $50 to $100 on average for a simple logo design and $80 to $300+ for a custom design from the site’s top-rated designers. The basic logo package typically includes web-ready files only, while the standard and premium tiers also include vector files or add-ons like stationery.
Professional logo design & branding pricing packages
Branding and logo design packages from a small design studio cost $2,500 to $10,000+. A complete branding strategy and design package from a high-end design agency costs $25,000 to $100,000+. Design agencies provide the services of an entire creative team, including a creative director and marketing specialists.
| Type | Average cost |
|---|---|
| Professional logo designer | $1,000 – $5,000 |
| Small design studio | $2,500 – $10,000+ |
| High-end design agency | $25,000 – $100,000+ |
Logo design cost factors
The following factors affect the cost of logo design:
Expertise – Beginner freelance designers charge less than professional designers with extensive experience and a large portfolio.
Location – Logo designer rates are typically higher in the U.S. and Australia than in Eastern Europe and India. Designers in major cities with a high cost of living often charge more.
Reputation – Renowned or award-winning professional designers charge significantly more and are in higher demand.
Freelancer vs. agency – A small design studio or high-end design agency charges more than a freelance designer but provides more design guidance and a wider range of services.
Logo style & complexity – A complex mascot style logo featuring an illustrated character often takes longer than a similar wordmark. But keep in mind, it can take just as much skill to design a high-quality minimalist logo as a detailed mascot or emblem logo.
Wordmark – A wordmark features the company’s full name in stylized text only, like Coca-Cola, Visa, or Instagram.
Lettermark / monogram – A lettermark uses only initials or specific letters, like HBO, NASA, or IHO.
Letterform – A letterform is a minimalist version of the lettermark style using just a single stylized letter, like McDonald’s golden arches.
Brandmark / pictorial mark – A brandmark is a symbol or icon that represents the brand without the accompanying company name. Brandmarks are typically a recognizable object, like Apple’s apple or Twitter’s bird.
Abstract mark – An abstract mark is type of brandmark that uses a symbol with an abstract or geometric form instead of a recognizable object, like Nike’s swoosh.
Combination mark – A combination mark incorporates text—usually the company’s name—with a symbol. Combination marks are the most popular logo style.
Emblem – An emblem features text inside a symbol, like Ford or Starbucks. Emblem logos sometimes use a Coat of Arms style, particularly for university logos.
Mascot logo – A mascot logo features an illustrated character, like Mr. Peanut or Kentucky Fried Chicken’s Colonel.
Dynamic marks – Dynamic marks are variations of the same logo adapted for different contexts. For example, FedEx uses the same logo in different colors for Ground, Express, and Freight shipping services.
Timeline – Logo design takes 7 to 14 days on average for design contests or freelancers and 20+ days for professional designers and agencies. Most designers charge extra for a faster turnaround time.
Number of design concepts – Beginner freelance designers and logo design contests often include only 1 to 3 design concepts, with higher prices for additional concepts. Professional designers and agencies typically offer more design concepts.
Number of revisions – Most logo design packages come with a limited number of revisions. High-priced packages may include unlimited revisions.
Logo variations – Some designers charge extra for logo variations in different colors, separate horizontal and vertical variations, and square variations for social media use.
Add-ons – Extra designs for business cards, letterhead, and social media graphics increase the total cost.
Graphic designers charge for a custom logo
Graphic designers charge $20 to $150 per hour for a logo, depending on their experience and location, the turnaround time, and the number of design concepts and revisions included.
| Level | Hourly rates |
|---|---|
| Beginner / Entry-level | $20 – $45 |
| Junior / Intermediate | $35 – $55 |
| Senior / Advanced | $50 – $150 |
Cost to vectorize a logo
The cost to vectorize a logo is $10 to $50 on average, depending on the design’s complexity.
You’ll need a vector program like Adobe Illustrator or Sketch to edit a vector file. Opening the file with a non-vector graphics editing program may automatically convert the file to a rasterized format like JPG or PNG.
Icon design fees
Icon design costs $10 to $200+ per icon, depending on the icon’s purpose and the designer’s experience and location:
Designers in Eastern Europe and India charge $30 to $60 per icon.
Designers in the U.S., Canada, and Australia charge $100 to $200+ per icon.
Freelance designers charge $10 to $20 per icon on sites like Fiverr.
A single app launch icon for a mobile app costs $200 to $1,000. An app’s launch icon is similar to a logo in that it becomes the primary way users identify the app.
Frequently asked questions
What is the logo design process?
The logo design process follows five steps:
Discovery / design brief – Getting to know the client’s business, goals, style preferences, and target audience
Research – Analyzing the client’s industry and competitors
Design concepts – Generating sketches and digital versions of logo ideas and presenting the best designs to the client
Revisions – Tweaking and refining the design based on client feedback
Delivery – Prepare and deliver the final design files in multiple formats
An effective logo meets the five design principles: simple, memorable, timeless, versatile, and appropriate for its target audience.
What is included in logo design?
A logo design package typically includes:
Final logo in multiple formats:
High-resolution full-color vector format (EPS, SVG, PDF, and AI)
High-resolution black-and-white vector format (EPS, SVG, PDF, and AI)
Web-optimized format for website and social media needs (PNG and JPG)
Style guide detailing the specific fonts and colors used in the logo
Full legal copyright
Optional items include stationery design files, brandmark icons, or vertical, horizontal, and square variations of the logo.
What size should a logo be when designing?
Logo size requirements vary depending on where you plan to use the logo – printed stationery like business cards and letterhead, online for websites and social media, or printed on merchandise like T-shirts and coffee mugs. A vector image can be resized for each purpose without losing quality.
How much do logo designers make?
Logo designers make $40,000 to $150,000+ per year, depending on their experience. Entry-level designers make $56,000 per year on average, while senior logo designers with extensive experience make $100,000+ per year.
How to design your own logo for free?
To design your own logo for free, use a free graphics editing tool like Vectr or an online logo maker. Several logo makers offer free design options along with paid upgrades:
Free Logo Creator provides a free high-resolution PNG logo file. A high-quality print-friendly PDF vector file costs $37 extra.
Canva and Online Logo Maker provide free downloadable PNG logo files, but the files do not have a transparent background. Paid members have access to PNG files with transparent backgrounds and vector files.
DesignEvo provides free low-resolution PNG and JPG files if you credit their site wherever you use the logo.
Getting estimates and hiring a logo design service
Before hiring a logo design service, be sure to:
Review the designer’s or agency’s portfolio.
Check out their social media profiles and awards won.
Read their reviews on Thervo and Google.
Interview at least three graphic artists to discuss your ideas, goals, and style.
Avoid designers who require only basic details like your business name and industry.
Reach out to their previous clients for referrals.
Get a detailed estimate, contract, and timeline in writing before the project begins.
Confirm you will retain exclusive ownership of the finished design.
Never pay in full up front. Follow a payment schedule for project milestones instead.
Beware of plagiarized graphics. Upon receipt of the logo, do a reverse image search to confirm no pieces of the design were stolen from other sources.
Questions to ask
How long have you been in business?
Have you worked with clients in my industry before?
Can I see your portfolio?
Can you put me in touch with former clients?
Are you affiliated with any design associations or publications?
Can you walk me through your design process?
What final deliverables will I receive and in what file formats?
What is your communication process?
How long will it take to design the logo?
What is your pricing structure and payment schedule?
Who owns the rights to the logo design when it’s finished?
Will I have exclusive use of this design?