Graphic design price list & freelance rates
Graphic design price list & freelance rates
$25 – $150 average hourly rate
$300 – $1,500 average cost per logo / brochure / small project
$3,000 – $10,000 average cost for web design or large project
Graphic design price list
Graphic designer hourly rates are $20 to $150 per hour, depending on experience and location. Freelance graphic design prices are $50 to $350 on average for a banner ad or flyer and $100 to $500+ to design a t-shirt. Designers charge $300 to $1,500 for a logo or brochure.
| Project | Average cost |
|---|---|
| Logo design | $300 – $1,500 |
| Basic website design | $3,000 – $10,000 |
| E-commerce website design | $5,000 – $50,000+ |
| One landing page design | $500 – $3,000 |
| WordPress theme design | $1,000 – $5,000 |
| App design | $3,000 – $30,000+ |
| Icon design | $10 – $200+ per icon |
| Banner / web ad design | $50 – $350 |
| Social media post design (each) | $5 – $50 |
| Email template design | $100 – $500+ |
| Infographic design | $100 – $2,000+ |
| Business card / letterhead | $100 – $500 |
| Flyer design | $100 – $250 |
| Poster design | $100 – $500 |
| Postcard / full-page direct mailer | $150 – $1,000 |
| Trifold brochure design | $300 – $1,500 |
| Catalog or magazine design | $75 – $200 per page |
| E-book design (cover & internal pages) | $1,000 – $5,000 |
| Book cover design | $200 – $1,200 |
| Product packaging design | $500 – $5,000+ |
| Illustrations | $200 – $500 |
| T-shirt / merchandise design | $100 – $500+ |
| PowerPoint presentation design | $450 – $2,000+ |
| Menu design | $200 – $1,000 |
| Wedding invitations | $200 – $1,000 |
Average graphic designer hourly rates
Graphic designer hourly rates are $20 to $150 per hour, depending on the designer’s experience and location. Beginner freelance designers charge $20 to $45 per hour. Senior graphic designers charge $50 to $150 per hour but have extensive experience and a large portfolio demonstrating their skills.
| Level | Hourly rates | Description |
|---|---|---|
| Beginner / Entry-level | $20 – $45 | Less than 1 year of experience and a very limited portfolio |
| Junior / Intermediate | $35 – $55 | Average level of knowledge and 1 to 3 years of experience |
| Senior / Advanced | $50 – $150 | Large portfolio, 3 to 5+ years of experience, and design project management skills |
*Cost data is from research and project costs reported by Thervo members.
Freelance graphic design rates by type
Banner ad design prices
Banner ad design prices are $50 to $350 on average, depending on the banner style and size and the designer’s experience. Beginner freelance graphic designers charge $50 to $100 for a banner, while more experienced designers charge $100 to $350.
Logo design rates
Freelance logo design rates are $300 to $1,500 on average, depending on the designer’s experience. Professional logo design costs $1,000 to $5,000, while design agencies charge $2,500 to $30,000+ to create a complete logo and brand package.
Website design fees
Website design costs $3,000 to $10,000 on average for a small business site with 5 to 15 pages or $10,000 to $40,000 for a medium-sized site with 25 to 75 pages. Designing a single landing page or a simple brochure-style website with 1 to 3 pages costs $500 to $3,000.
Illustration rates
Illustrations rates are $200 to $500 on average, depending on the style, complexity, timeline, and designer’s location. Most graphic designers charging 20% to 50% more for unrestricted or royalty-free usage rights than for a rights-managed illustration.
Flyer design cost
Flyer design costs $100 to $250 for a single-sided 8.5” x 11” page. Graphic designers charge $250 to $400 for a double-sided flyer or insert.
App design fees
App design costs $3,000 to $30,000+, depending on the complexity, features, and customization. App designers create the app’s user experience (UX) and user interface (UI), including the layout, navigation, and visual elements like icons, buttons, illustrations, and animations.
T-shirt design charges
Graphic designers charge $100 to $500+ for t-shirt design or other clothing or merchandise design, such as hats, tote bags, or coffee mugs.
Brochure design cost
Brochure design costs $300 to $1,500 on average, depending on the paper size, design complexity, and number of pages. Double-sided 8.5” x 11” tri-fold brochures are the most popular style, but many other sizes and folding options are available.
Catalog or magazine design cost
Catalog design costs $70 to $200 per page, depending on the size, complexity, total number of pages, and the graphic designer’s location and experience.
Poster or infographic design rates
Freelance poster design rates are $100 to $500, depending on the poster size, style, and design complexity. Posters with custom illustrations typically cost more to design than posters made with stock photos and visual elements.
Infographic design costs $100 to $2,000+, with small, simple infographics priced on the low end and very detailed or interactive infographics priced on the high end. Some design agencies specialize solely in infographic design.
Social media graphics cost
Freelance graphic designers charge $5 to $50 for social media graphics, including header images and posts. Many designers offer packages for 10+ social media posts at a bulk discount price.
Business card design cost
Business card design costs $100 to $500 on average for the card alone or $800 to $2,500 to design a complete stationery set featuring business cards, letterhead, envelopes, and branded invoice templates.
Product packaging design rates
Product packaging design costs $500 to $5,000+, depending on the product type and packaging requirements. Designing simple cardboard box-style packaging or an adhesive bottle label costs less than designing packaging that is oddly shaped or involves plastic or other materials.
Icon design charges
Icon design costs $10 to $200+ per icon, depending on the designer’s experience and location. Beginner freelance designers charge $10 to $20 per icon, while professional graphic designers charge $100 to $200+ per icon.
Designers charge $200 to $1,000 to create an app launch icon because it is the primary way users identify the app or brand, similar to a logo.
PowerPoint design cost
PowerPoint design costs $25 to $50+ per slide or $450 to $2,000+ per presentation, depending on the style, content type, total number of slides, and designer’s location.
Wedding invites design fees
Wedding invitation design costs $250 to $4,000+ for a custom-designed invitation suite featuring save the dates and reception cards, menu cards, thank you cards, and place cards. Wedding invitations cost $500 to $800 on average for an invitation suite for 100 guests, not including postage.
Menu design cost
Restaurant menu design costs $200 to $1,000, depending on the style, number of menu items, and number of pages. Menu design typically does not include food photography, as restaurant owners are expected to provide the graphic designer with photos instead. Food photography costs $150 to $500+.
Email template design cost
Email template design costs $100 to $500+, depending on the features and customization. Designers typically charge extra for interactive features like an image carousel or animated GIF or for a reusable email master template with a variety of mix-and-match sections to choose from.
Freelance vs. agency vs. in-house graphic designer prices
Graphic design rates depend on whether you hire a freelance, agency, or in-house designer, as shown in the table below.
| Type | Average cost |
|---|---|
| Freelance graphic designer | $20 – $50 per hour |
| Local design agency | $75 – $150 per hour |
| Overseas design agency | $5 – $40 per hour |
| DIY software (Canva, Adobe Illustrator) | $10 – $32 per month |
| In-house graphic designer | $32,000 – $135,000 per year |
Factors that affect the cost of graphic design include:
Expertise and experience – Beginner graphic designers charge lower hourly rates than senior designers with several years’ experience.
Location – Graphic design rates are higher in the U.S., Canada, and Australia than in Eastern Europe, India, and Southeast Asia. Some overseas designers charge as little as $5 per hour.
Freelance designer vs. agency – Freelance graphic designers charge $20 to $50 per hour, while design agencies charge $75 to $150 per hour.
Hourly vs. flat rate – Flat-rate graphic design typically costs less than projects billed hourly.
Project complexity / scope – Complex projects require multiple consultations, more research, and additional design concepts and revisions, increasing costs.
Timeline – Designers typically charge extra for rush turnaround times.
Value for the client – Many professional graphic designers charge based on the project’s value for the client, rather than the time it takes. For example, a sales page design typically costs more than a social media post design because it will provide more value and revenue to the client.
Expenses and overhead – Most graphic designers charge extra if the project requires buying specific software or hiring other designers to handle some aspects of the project.
Full-time in-house graphic designer rates
Graphic designers make $32,000 to $135,000 per year, depending on their experience and location. Nationwide, the average graphic designer salary is $59,000 per year.
| Level | Annual salary |
|---|---|
| Beginner / Entry-level | $32,000 – $56,000 |
| Junior / Intermediate | $52,000 – $80,000 |
| Senior / Advanced | $72,000 – $135,000 |
Unlimited graphic design plan prices
Unlimited graphic design services charge $300 to $1,700 per month, depending on the turnaround time, type of design, and the number of design requests and revisions allowed per day. Plans that include video and motion graphics are priced at the higher end of the range.
Several companies offer unlimited graphic design packages:
Kimp charges $299 to $995 per month.
ManyPixels charges $549 to $1,199 per month.
Penji charges $499 to $999 per month.
Kapa99 charges $399 to $599 per month.
Design Pickle charges $499 to $1,695 per month.
Design contest fees
Design contest fees are $199 to $2,499, depending on the contest platform, project type, and number of design concepts and revisions included. Packages priced at the higher end of the range typically include participation by the platform’s top-level designers.
Design contest sites allow clients to post a detailed brief describing their project for a fee. Multiple designers submit their design concepts, and clients can choose their favorite design as the winner.
DIY graphic design program prices
Handling the graphic design yourself is the cheapest option but requires creative thinking, design skills, and software skills. Online template sites provide a starting point and design guidance. However, they use stock layouts, photos, and elements, often resulting in designs that are generic.
Canva features thousands of drag-and-drop templates and millions of stock photos and illustrations. Canva charges $12.99 per month or $119.99 per year for a Pro account that includes high-resolution design files and access to additional features.
Adobe Express costs $9.99 per month thousands of drag-and-drop design templates, fonts, and stock photos. Adobe Express—formerly Adobe Spark—has a limited selection of templates and features compared to other sites.
Adobe Illustrator costs $32 per month or $240 per year and is the industry-standard software for vector graphic design. Illustrator can export designs in a wide range of vector, raster, web-optimized, and print-friendly formats.
Inkscape is a free, open-source vector graphics editor with many of the features of Adobe Illustrator. Due to its default SVG file format, Inkscape is best suited to graphics that will be displayed on-screen rather than printed.
Vectr is a free vector graphics editor. The program is basic and lacks many of the features of paid editing programs but can export designs in vector and web-optimized formats.
Affinity Designer costs $54.99 and offers many image-editing features in addition to its vector graphic editing functions, allowing users to combine the tools from both workspaces for more flexibility and creativity.
Getting estimates and hiring a graphic designer
Before hiring a graphic designer, be sure to:
Review the designer’s or agency’s portfolio.
Check out their social media profiles and awards won.
Read their reviews on Thervo and Google.
Interview at least three graphic artists to discuss your ideas, goals, and style.
Reach out to their previous clients for referrals.
Get a detailed estimate, contract, and timeline in writing before the project begins.
Confirm you will retain exclusive ownership of the finished design.
Never pay in full up front. Follow a payment schedule for predetermined project milestones instead.
Beware of plagiarized graphics. Upon receipt of the design, do a reverse image search to confirm no pieces of the design were stolen from other sources.
Questions to ask
How long have you been in business?
Have you worked with clients in my industry before?
Can I see your portfolio?
Can you put me in touch with former clients?
Are you affiliated with any design associations or publications?
Can you walk me through your design process?
What final deliverables will I receive and in what file formats?
What is your communication process?
How long will it take to complete the project?
What is your pricing structure and payment schedule?
Who owns the rights to the design when it’s finished?
Will I have exclusive use of this design?