How much does brochure design cost?
How much does brochure design cost?
$300 – $1,500 average cost to professionally design a brochure
Brochure design cost
Brochure design costs $300 to $1,500 on average, depending on the size, complexity, and number of pages. Prices for a 16-page booklet are $1,200 to $3,000+. Graphic designers charge $20 to $150 per hour to design a brochure or flyer, depending on their experience and location.
| Type | Template cost | Professional graphic designer cost |
|---|---|---|
| Single-sided flyer | $10 – $50 | $100 – $250 |
| Bi-fold brochure | $20 – $75 | $200 – $600 |
| Tri-fold brochure | $20 – $100 | $300 – $1,500 |
| Presentation folder with inside pockets | $10 – $50 | $200 – $400 |
| Double-sided insert | $20 – $100 | $250 – $400 |
Booklet or brochure graphic design cost per page
Brochure design costs $75 to $200 per page, depending on the booklet size, number of pages, complexity, and graphic designer’s experience and location.
| Pages | Average cost |
|---|---|
| 8-page | $850 – $1,600 |
| 10-page | $900 – $1,800 |
| 12-page | $1,000 – $2,000 |
| 16-page | $1,200 – $3,000 |
| 20-page | $1,500 – $3,400 |
Cost factors to design a brochure
The following factors impact the cost to design a brochure:
Designer’s experience – Beginner designers have lower hourly rates than experienced professional designers.
Designer’s location – Designers in the U.S. and Australia charge more than designers in Eastern Europe, India, and Southeast Asia.
Template vs. graphic designer – Using a DIY brochure template costs far less than hiring a designer but often results in a generic design. Because templates come with non-exclusive usage rights, other companies may use the same template for their own brochures.
Number of pages – Designing a simple single-sided flyer or double-sided tri-fold brochure costs less than a multi-page booklet.
Printing costs – Quantity has the largest influence on printing costs. Per-unit prices decrease as the quantity increases. Heavier paper stock, larger paper sizes, and custom folds or cuts increase printing costs.
Distribution – Direct mail distribution incurs shipping costs, while other distribution methods like point-of-sale displays are often free or low-cost.
Copywriting – Professional copywriters charge $200 to $1,000 to write the copy for a brochure.
Logo design – Custom logo design costs $300 to $1,500 on average.
Matching web site – Web design prices are $3,000 to $10,000 for a small business site or up to $40,000 for a larger site, depending on the complexity and features.
Brochure printing cost
Brochure printing costs $0.05 to $4.50 per piece, depending on the quantity, paper stock, size, number of folds, and whether there are any custom folds or cuts. Double-sided, full-color, 8.5” x 11” tri-fold brochures are the most popular style, but many other sizes and folding options are available.
| Quantity | Price per brochure* | Total price range* |
|---|---|---|
| 25 | $1.50 – $4.50 | $40 – $120 |
| 250 | $0.50 – $1.00 | $125 – $250 |
| 500 | $0.30 – $0.60 | $150 – $300 |
| 1,000 | $0.20 – $0.35 | $200 – $350 |
| 5,000 | $0.05 – $0.15 | $250 – $750 |
*For an 8.5” x 11” trifold brochure printed in full color in 100# gloss paper stock.
The most common paper weights for brochures are 80 lb and 100 lb. Lighter paper stock is thinner, flimsier, and rips more easily. Paper stock heavier than 100 lb does not fold as easily and may incur higher shipping costs when mass-mailing brochures to customers.
Brochures printed on matte or glossy paper can be recycled as long as they do not have a plastic coating or contain any foil elements.
Brochure advertising and marketing costs
Brochure advertising and marketing costs depending on the distribution method. Common methods for brochure and flyer distribution include:
Point-of-sale display – Placing the brochures in dedicated display racks at local places of business
Direct mail – Mailing the brochure to a list of current or potential clients
Packaging inserts – Including the brochure in shipments when customers order other products
Newspaper inserts – Placing the brochure in local newspapers for delivery to subscribers
Tradeshows / exhibitions – Distributing the brochure to attendees at relevant shows
Waiting rooms – Placing the brochure in waiting rooms at doctors’ offices, dental offices, the DMV, and other locations where people must spend idle time
In-person handouts – Hiring people to distribute the brochure in store or shopping mall parking lots
Community bulletin boards – Posting the flyer for free on local bulletin boards
Digital – Placing a printable digital copy of the brochure on your web site
Video brochure cost
A video brochure is a 3” to 10” LCD screen embedded in a custom-printed softcover or hardcover that plays a video automatically when opened. Video brochures cost $20 to $70 each on average, depending on the screen size, memory, battery life, and quantity ordered.
Video brochure prices cover only the cost of the device pre-loaded with a client-supplied video. Brochure design and audio/video production costs are not included.
Frequently asked questions
What is a brochure? {#what|
A brochure is an informative document printed in pamphlet or flyer form, commonly used for marketing to advertise a product or service. Brochures come in several shapes and sizes and typically include both text and images.
What is the standard size of a brochure?
Brochures come in several standard sizes:
8.5” x 11”, also called A4, is the most common and familiar brochure size.
8.5” x 14”, also called legal size, is less common but gives a slightly larger design area.
11” x 17”, also called tabloid size, is the standard size for large half-fold brochures.
9” x 12” is less common than 8.5” x 11” but provides more design area for bi-fold and tri-fold brochures.
When selecting a size, consider how the brochure will be distributed. Most brochure racks and display stands are designed to accommodate 8.5” x 11” tri-fold brochures.
What should be included in a brochure?
A brochure should include the company name, logo, and at least two types of contact information. Marketing experts also recommend including a call to action encouraging potential customers to call your office, email you, or visit your website.
Keep the brochure’s text content concise. A standard tri-fold brochure only has enough space for 200 to 450 words.
Can you make brochures on Google Docs or Microsoft word?
Microsoft Word and Google Docs both feature free customizable brochure templates. Though the end result is adequate for printing on a home office inkjet or laserjet printer, the file will not meet the requirements for professional printing.
Getting estimates and hiring a graphic designer
Before hiring a graphic designer to create a brochure, be sure to:
Review the designer’s portfolio.
Check out their social media profiles and awards won.
Read their reviews on Thervo and Google.
Interview at least three graphic artists to discuss your ideas, goals, and style.
Reach out to their previous clients for referrals.
Get a detailed estimate, contract, and timeline in writing before the project begins.
Confirm you will retain exclusive ownership of the finished design.
Never pay in full up front. Follow a payment schedule for project milestones instead.
Questions to ask
How long have you been in business?
Have you worked with clients in my industry before?
Can I see your portfolio?
Can you provide references from previous clients?
Can you walk me through your design process?
Should I get a bi-fold or tri-fold brochure, and why?
Do you handle the copywriting in additional to the graphic design?
How long will it take to design the brochure?
What final deliverables will I receive and in what file formats?
What is your communication process?
What is your pricing structure and payment schedule?
Who owns the rights to the design when it’s finished?
Will I have exclusive use of this design?