Kent A. says, "“Ed Fones has been instrumental in a number of projects for me over the years – from assessing circulation and marketing spend and yield, to creating winning packages and strategies in all media. Most recently, he spearheaded an excellent, well-organized market test for a potential new partnership, which yielded tremendous results and continues to drive attention and orders weeks later. Ed is level-headed, experienced, and dedicated to any job he undertakes”.
Kent Anderson, Publisher AAAS Science
“Working with Ed is a pleasure. He’s consistently on top of current projects and results, while always thinking ahead to what we should test next. The results speak for themselves, with often a multiple of previous control response rates. It has been a delightful partnership -- I’m so thankful we found him!”
Sandra C. Hunt, Circulation Director, The Weekly Standard
“We have been experiencing direct mail package fatigue and flat response rates for the last 3 years. We sought Ed Fones’ publishing expertise to help us come up with a better offer strategy and develop new creative to boost overall response & revenue quickly. Ed came up with several different concepts and built us a better voucher package – something we have struggled to do for several years. So far the new creative packages have doubled our previous response rates of the control package – and we are only halfway through the campaign. He really knows what works for subscription marketing – we are now in the process of having Ed revamp our entire renewal series as well.”
Julie Wielga Associate Marketing Manager, AAAS Science
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