Woodman Creative
About
Jowill Woodman racked up his skills, and hands-on expertise, while developing successful integrated campaigns for a wide, and diverse range of clients. As the founder and chief creative of Woodman Creative, he enjoys developing strong relationships with his clients, ensuring a creative process that’s not only effective, it’s also an enjoyable, positive experience for clients.
Woodman Creative is an evolution of Guarino Woodman, an integrated advertising agency in NYC. There, Jowill helped launch Speedvision Network, its re-branding campaign when the network was sold to FOX Sports, airing there as Speed Channel, AT&T, Foot Locker, Oxxford Clothes, Thirteen/WNET and Toshiba. Prior to running his own agency, Jowill was senior creative at Weiss Watson, the design arm of BBDO, creating adverting and collateral for Philip Morris, Claiborne, B.D. Baggies, and ATT&T, to name a few, and developed on-air animated graphics and collateral for at Thirteen/WNET.
In addition, Jowill has illustrated for The New York Times Op-Ed pages, on-air graphics and print promotional materials for Thirteen/WNET, Bantam Books’ “The Brain,” Macmillan’s “Nature,” numerous Scholastic book titles, and in advertisements for Molson Golden Ale and Citibank.
Design
Logos
Packaging
Signage
Sales Materials
Websites
Video
Tradeshows
Advertising
I love partnering with my clients to help express and implement an eloquent brand message across multiple touch-points in impactful, meaningful ways. On time and on budget, because we know that’s critical to your business.
My integrated approach connects brand strategy, corporate communications, social media, advertising and promotion. It's not just jargon, but it is a global-thinking approach that must be carefully orchestrated and managed. That's what I do and the result is that your brand not only shapes customer perception, it builds an ongoing relationship that you have with your clients and supporters.
With over 25 years of experience, I have the knowledge, experience and creativity to develop and execute all facets of your marketing program, from creative strategy through creative development and execution, administration, and evaluation. I’m dedicated to a hands-on approach that keeps me on-track, on the ball, and on budget. It provides my clients with a high degree of comfort, confidence, and success, while providing utmost cost efficiency.
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Frequently asked questions
What is your typical process for working with a new customer?
1) I have an initial meeting to discuss client needs and business goals, and what media is best suited to meet those goals.
2) Then develop a proposal and estimate, along with a rough time line
3) Begin project-- develop messaging, design, through dilvery of final art
What education and/or training do you have that relates to your work?
I have over 25 years of experience in design, and brand development.
I studied illustration at School of Visual Arts, advertising design at Fashion Institute of Technology, and painting at Art Students league.
I've had illustrations published in The New York Times, Bantam Books, and other editorial and commercial applications. But I honed my design skills at WNET/Thirteen, Weiss Watson (BBDO), and my own agencies, Guarino Woodman and Woodman Creative.
Do you have a standard pricing system for your services? If so, please share the details here.
My pricing system is based on estimated time. I work from a "long form" that breaks down the amount of time all aspects of a project will need, from design to final art. It also includes any out-of-pocket that might be needed. This way there are no surprises at the end of a project.