Anyone who has worked with me these three decades knows that I love nothing more than either coming up with, or witnessing the birth of, a great marketing idea. Seriously, I get the chills. So it’s no surprise, I suppose, that I'm consulting with brands now about their “brand ideas"--coming up with one, bringing one to market or helping employees channel the brand idea into everything they do. When your company has a brand idea, marketing becomes easy, decisions are more easily made, and you avoid what I call "random acts of marketing."
I have worked with some of the most creative and famous ad agencies in the world--Wieden & Kennedy, Goodby,...