The Fennec Group

Our namesake "Fennec" is a North African species of fox known for its long ears. We intentionally chose this as our name in 2010 because our mantra will always be about "listening". 

We don't make any assumptions about what the best solution for your business will be, but tailor each solution based upon the issues that are unique to your business. 

Starting with a series of sessions to "listen", our intake process gives us visibility into all the different data points that help us see the big picture better - which is often the hardest part for small businesses laser-focused up close on their customers.

We then do a series of interviews with our client's customers and staff, which gives us a well-rounded view of what the client perceives their value to be and what their customers believe it to be. Hint: It's very often NOT the same thing!

Our founder, David Dallaire, worked internationally for and with dozens of Global Fortune 500 clients for twenty years including GM, L'Oreal, Microsoft, J&J, Citibank, Phillip Morris, L.L. Bean, Lands' End, Nestle and more before leaving to start his own business where the work could have more impact for smaller businesses that didn't have the resources of much bigger companies.

As our solutions are customized by client, most of our pricing is in the first 1-2 years as well. Once a client has an established track record and path to success, our pricing is standardized into three tiers on an annual retainer basis.

David left his last corporate job in 2010 with the intent on finding another job after a short 2-3 month break. It was during that time he reflected on his career and determined "I am the world's worst employee..."!  Why? Because in every situation he was part of, he was invited in as an outsider hired to bring a unique perspective and to shake up things with a fresh look. But despite success at every stop, remaining as an "outsider" after 3-4 years became difficult, especially in big global organizations with many years of success on "what we have always done."  Moving on to focus on the more dynamic SMB market where a much smaller investment can have a much bigger impact on the bottom line was a logical way to continue doing what he did best - as an outsider!

We generally get best results for small or medium businesses, not pure startups, who exceed $1-2 million in revenue, lack their own internal teams for functions like Marketing or Product Development, and are feeling frustrated about seeing their growth plateau for lack of new leads or new product offerings.

Look not only for success cases, but for a good fit for your Brand. Not every talented agency is going to get your working style or preferences. But from another perspective, don't forget that sometimes working with someone who DOESN'T think like you do is what you need to break out of the cage your business is in. 

Also - remember the digital world allows you to try many new things with very little risk. Bringing in an agency with fresh thinking and letting them run with the ball to discover paths to success that you did not is the mindset that will lead you to a successful partnership.

Take time internally to be open with your own team to discuss what the challenges are and what is really going on. List up what you know and don't know, and be clear about putting into words what you want (and if being open with your team is one of your challenges, then be clear about that too)!