About
As both a professional writer and graphic designer, I am uniquely qualified to conceptualize, write and design your marketing materials. I have been working with small- and mid-sized businesses for over 25 years, and I have a list of satisfied customers who are happy to refer my services. I am detail-oriented, deadline-oriented, and client-centric.
Photos and videos
Reviews
Leona L.
Frequently asked questions
What is your typical process for working with a new customer?
My client and I talk at length about their current needs. Together, we determine what they hope to achieve and what message they're trying to send with their marketing materials. After my initial creative process, I present the client with choices of layouts and copy from which they can visualize the direction we're heading and make any initial changes. I continue to provide updated drafts of the materials we're creating until we have produced exactly what they're looking for.
What education and/or training do you have that relates to your work?
I have a dual degree in professional writing and graphic design from Carnegie-Mellon University and nearly 30 years of experience working with clients from coast to coast.
Do you have a standard pricing system for your services? If so, please share the details here.
My clients typically like to know their costs upfront. Once I understand the scope of work, I present a proposal with the final costs (excluding expenses). For some projects with many unknowns, I work on an hourly basis at a rate of $125/hour.
What types of customers have you worked with?
Discovery Communications
Ford Motor Company
University of Pittsburgh Medical Center (UPMC)
Residential realtors
Commercial real estate companies
Insurance agencies
Educational companies
HVAC manufacturers
Travel concierge companies
Many more...
What advice would you give a customer looking to hire a pro in your area of expertise?
Most graphic designers do not have writing and editing capabilities. If you hire someone who doesn't understand language as well as they create designs, you are missing a big part of what makes your marketing materials stand out.
What questions should customers think through before talking to pros about their needs?
Who is your audience/What is your demographic?
What message are you trying to convey?
Are you able to take this project and expand it across all my marketing needs?
Should I focus your marketing dollars on print or digital products?