
Hometown Media Services
About
One of the little known secrets is that the Deseret News offers local businesses the opportunity to work with our full-service in-house ad agency called Hometown Media Services. Some of the benefits to working with us include, no retainer fees and no additional cost to you beyond what you are already spending on your marketing, plus combined expertise to help you navigate the deep waters of social media, websites, email marketing, search engine optimization, digital advertising, print, TV, radio - and the list goes on!
The best way to clear these waters is with an integrated marketing plan that strategically drives a customer along the buyer's journey. For you, it helps to have a team that can position your company as the go-to solution for potential and current buyers in your industry. With 170 years in business under our belt, we've learned a thing or two about marketing and we want to pass that knowledge on to you.
We specialize in creating a combination of performance-focused strategy, creativity and technical know-how with a can-do approach for our clients. We will assist you in creating a marketing ecosystem to position your company in the best light possible.
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Frequently asked questions
What is your typical process for working with a new customer?
Our goal is to learn everything we can about a company's business and their revenue goals. We meet with the customer to discuss current strategies and see if we are a good fit for the objectives.
What education and/or training do you have that relates to your work?
20+ years of personal experience creating, building and implementing strategies for various businesses throughout the intermountain west.
As part of the Deseret News organization, we have learned a thing or two about markeing over the last 170 years. Our commitment is to provide the best platforms to fit each businesses needs.
Do you have a standard pricing system for your services? If so, please share the details here.
No standard pricing. We strive to work within already established budgets. If the company does not currently have a marketing budget, we will work with them to determine what type of budget makes sense for their needs.
How did you get started in this business?
My first gig in this business started at the Larry H. Miller Sports and Entertainment company. I learned all about TV sales, Sports Sponsorships, Radio sales and Movie Theater sales. From there I worked as VP of Sales for iHeart Media and my career soared to new heights when I moved into the agency world.
What types of customers have you worked with?
Revere Health, Utah Eye Centers, Stevens Henegar College, Roseman University, Strong Automotive, University Place Mall, America First Credit Union, The Advocates, Siegfried and Jensen, Mothers Without Borders, Child Liberation Foundation, American Loans and Mortgage, Cafe Rio, Homie, Nissan, OMS of Utah and many many more.
Describe a recent event you are fond of.
Recently we held an event called Voices with Alex Smith, the former NFL Quarterback for the Kansas City Chiefs. We held this in combination with Murray High School where we were able to raise over $5,000 for their food program for under priveliged students living in their district. We had numerous corporate partners and great involvement from the community. Everyone walked away with a positive experience.
What advice would you give a customer looking to hire a pro in your area of expertise?
Call me first. I know where the smoke and mirrors are in the industry and I can help you navigate this crazy world we call marketing.
What questions should customers think through before talking to pros about their needs?
What is your marketing objective?
How much budget per month can you allocate?
What will a successful campaing look like?