About
Handcrafted is the name of the game. We're not here for widgets, pyramid schemes, or your run-of-the-mill service providers.
We create brands with intentionality and craftsmanship; our brands are designed for maximum impact, and built to leave a legacy.
Reviews
Lauren M.
Frequently asked questions
What is your typical process for working with a new customer?
The Watson Method is a 5-step process that arms brands with a rock solid long-term foundation.
1. Discovery Workshop: A 2-day Brand Exploration
2. Specs: Creative Brief + Project Blueprint
3. Brand Development: Logo Design + Identity System
4. Platform Construction: A Holistic Digital Ecosystem
5. Marketing Execution: Personalized, Transparent Marketing Partnerships
How did you get started in this business?
Our President and CEO, Kayden Michael, built his career in the agency world, working with brands of all shapes and sizes - from mom and pop start-ups and local shops, to global ecommerce platforms.
He partnered up with our CCO, Heather Fittz, in 2021 after a move across the country to Dallas. Her creative and strategic background was the perfect supplement to Kayden's marketing arm, and it's been pure magic ever since.
What questions should customers think through before talking to pros about their needs?
During Discovery, we encourage clients to be prepared to discuss the following:
- Your 10, 3, and 1 year vision
- Your values: what do you stand for?
- Your in-house capabilities and capacities
- Short-term KPIs: what wins can we help you land in the next 90 days?