Digital Marketing Consultant / Amazon & Ebay
•Increased annual gross sales by 15%.
•Developed direct mass mailings which resulted in 8% growth of the customer base.
Research and Analysis
•Designed and executed branding plan to rename and re-brand a different business unit.
•Conducted studies to create a messaging strategy.
•Supervised the creation of marketing strategies/plans and ensured operations were within budget constraints.
•Advised and assisted major computer companies, small businesses, and non-profit organizations in business startup, business plans, marketing, public relations and communications with a 95% success rate.
•Worked with customers to define and develop business cases for new products
•Led team of 6 direct reports to determine packaging, positioning, pricing, advertising, sales forecasts and promotional aspects for a successful new product launch.
•Defined industry segments and identified opportunities in domestic and international markets.
SEO Strategy Implementation
•Increased sales by 30% and web traffic to over 8K unique daily visitors, attaining a top 100K Alexa Internet Ranking.
•Implemented strategy is targeting high-profile clientele.
•Replaced industry leader within nine months of product launch.
•Increased website traffic by 60% to over 50K monthly views through effective meta-tagging, blogging and search engine submissions.
Online Media Buying
•Managed team of three marketing associates in all online media buying.
•Bought banner placement that profitably increased traffic to company website by 25%.
•Managed over 70 large accounts for advertising agencies and brand advertisers.
•Successfully grew advertiser budgets by 100% and advertiser spending by 150% in 1.5 years.
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