To Serve Marketing LLC
About
To Serve Marketing knows people want to be helped...not harassed. Consumers buy based largely on their online experience and word of mouth. To serve the digitally connected consumer we use an inbound content development strategy to help our clients become thought leaders in their industry.
Then...when a prospect engages... marketing, sales, and customer service need to be prepared to advance the ball. Will all these teams, within seconds, know where the prospect has been? Will they know their unique journey thus far? If not...wouldn’t it be nice to know how to pick up the conversation without having to ask?
Helping to serve prospects and customers is what we do...no matter their unique journey or profile. By helping you to serve your industry consumers we will help you to lead.
With twenty years of experience in marketing, sales and business development Glen Setchfield leads this impactful organization. Please review his LinkedIn profile: https://www.linkedin.com/in/r-glen-setchfield-7222771/
Website coming shortly.
Highlights
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Frequently asked questions
What is your typical process for working with a new customer?
Communication is key and we understand every client is different. To serve a client we ideally like to start off with a SWOT analysis analyzing strengths, weaknesses, opportunities and threats. However, sometimes clients may have more specific needs that simply require a timely and impactful outcome. We can help either way.
What education and/or training do you have that relates to your work?
R. Glen Setchfield started his career off story telling in the movie business and realized that all his work was related to marketing. He quickly moved into media development, then direct mail, SEO, SEM and much more. This more than twenty years of experience provides a level of insight that is uncommon. Further, experience in sales and business development keeps a keen eye on making marketing initiatives accountable and revenue generating.
Further, Glen Setchfield studied Lean Six Sigma process improvement techniques at Villanova University to sharpen business process/innovation techniques.
Do you have a standard pricing system for your services? If so, please share the details here.
Every client is different, but we typically charge around $85 per hour for our services. A month-to-month retainer agreement can help to get a significant reduction in that rate.
How did you get started in this business?
After a long career of working for agencies, small companies and one of the largest financial service companies on the planet; Glen Setchfield was ready to help the business community with story-telling and inbound thought leadership that wins market share.
What types of customers have you worked with?
Omnichannel B2B and B2C in the following verticals; Insurance, Home Services, Healthcare, Energy, Software and more.
Describe a recent event you are fond of.
I recently helped AIG to achieve a 75% increase in revenue year over year for five years in a row. This product category sold so well the company had to cap sales growth.
What advice would you give a customer looking to hire a pro in your area of expertise?
Be sure that you are looking at the whole picture. Prospects/Customers can connect with your organization at the level of marketing, sales or customer service. Be sure all areas are aware of that customer's journey without having to ask. Aim to get this kind of alignment for the benefit of your customer journey. It may not happen right away...but work towards it.
What questions should customers think through before talking to pros about their needs?
What are your goals? What product/service category do you want to advance?
Ask pros about their outbound (push marketing) and inbound strategy (blogs, social media, public relations, YouTube)? If they are heavy on outbound with no inbound strategy...please be careful.
How do you feel about your brand? Does it feel right? Are the stories being told ringing true?
How do you compare with your competitors?