You’ve probably heard consultants and agencies say “If someone talks about ethics, it’s a good indicator that they won’t deliver”. In debates, this is called a deflection strategy. It’s a perfect shut-down for any conversation about ethics, and a great way to avoid talking about the topic. Still, avoiding to talk about it, doesn’t make the issue of Ethics in Marketing a non-issue. Ignoring the problem doesn’t solve the problem.
This is the same as saying that a doctor that speaks about healthcare will by default be a bad doctor.
In an often convoluted and polluted world of digital marketing providers, we feel that in fact, we must speak up about the ethics first principles as the foundation for doing proper marketing services.
Not speaking about values-based marketing is openly admitting that there’s no real care for the client. And that’s a dangerous proposition for the one paying the bill.
We choose to start our conversation by pointing out that what we do springs from our inner desire to help businesses grow.
A paid service must provide the maximum possible value. Just like a good doctor. When you visit a doctor, you expect a full solution. Not a half-solution, so you’d have to go back in for more of this and that, so you’d end up with a larger bill to pay.
The web presence (website, social, email, ads, etc.) of a company must be finely tuned and synchronized so that everything that goes public works together to improve the company’s ability to attract high-quality clients.
There’s always room to take one extra step toward perfection. We help companies take consecutive steps, and experience sustained growth for years on end.
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