Cote Media
About
We were born in social. We’ve been advertising for businesses on social media since the first day you could. Nobody has more experience running brand awareness, traffic, lead gen, shopping or any other type of Facebook/Instagram ads than we do. In 2014 we were selected to travel to Menlo Park to help facebook develop the modern business manager.
Watching small businesses grow from the work that we do is incredibly rewarding.
Highlights
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Frequently asked questions
What is your typical process for working with a new customer?
Contact and learn as much as we can about their business and more specifically, their GOALS for social and digital media marketing and advertising.
What education and/or training do you have that relates to your work?
I'm a lawyer by trade, but have been advertising and marketing with social media and google since the earliest days, 2011. We've grown up as they've grown up, and we understand every conceivable nuance of all relevant platforms.
Do you have a standard pricing system for your services? If so, please share the details here.
To implement the Facebook Business Manager, tracking pixel, ads manager, custom/lookalike audiences and verify the business, we charge a one-time setup fee of $2500. For ecomm businesses that need a FB shop and catalog integration, it would be an additional $1000-$2500, depending on how many lines of business and/or product variations the business has in their catalog
For commissioned advertising, we charge 25% of gross spend for creation, placement, monitoring and optimization of ads.
Our full-service suite of digital media marketing begins at $2500/month.
How did you get started in this business?
Serendipitously. I was laid off when the economy sank in 2008 from my first law firm job, after practicing a mere 18 months. As nobody was hiring in 2009-2010, especially not new lawyers, I fell back on my English degree and started blogging. This led me to Facebook and Twitter to promote my blog, and at some point an acquaintance suggested I do what I did for my blog, for businesses. And in March of 2011, I did just that. 10 years later we're now a small, boutique firm with a half dozen writers, web developers, and advertisers who do nothing but produce the highest quality content and substantial ROAS for businesses of all sizes.
What types of customers have you worked with?
We've worked in dozens of verticals with companies of all sizes. Our experience is diverse and we feel confident in our ability to market and produce positive ROAS for any business in any field.
Describe a recent event you are fond of.
Almost every day, my daughters do something amazing that I'm infinitely fond of.
What advice would you give a customer looking to hire a pro in your area of expertise?
Ask questions. All of them. Anything you've heard or read. If the person claiming to do what we do doesn't have answers, or at least intelligent explanations, move on. There's also a quick secret I show all new prospective clients that I won't divulge here, but is a sure fire way to separate the true professionals from those who fly by night.
What questions should customers think through before talking to pros about their needs?
Think about SPECIFIC goals. Growing and making more money are obvious. But growing an email list or moving inventory on a specific product are less obvious, and are generally a better vehicle for growth. But as I said above, ask everything of the person claiming to know how to use all the digital marketing tools available to accomplish your goals.