Rowan Financial LLC

Rowan Financial LLC

5.0 (4)
1 employee
12 years in business

About this pro

Dave Rowan, MBA, CFP® is the founder of Rowan Financial, LLC.  He is passionate about helping individuals and entrepreneurs discover and implement the money decisions that they can make NOW and in the next 1-2 years that will enable them to pursue their dreams and create the lives they were meant to lead.


Rowan Financial attracts clients who are currently contemplating or experiencing a financial transition.  This can include starting up or expanding your small business, embarking on your encore career in semi-retirement, or giving birth to your first child.  Dave provides the guidance necessary to successfully navigate these often stressful transitions with more confidence and financial security than they had ever imagined was possible. 


Dave is especially passionate about helping people transition from a full-time day job to full time entrepreneurship.  He founded Rowan Financial in 2011 while continuing to work a full time corporate job for the next six years as the Director of Research & Development at Crayola.  Through lots of hard work, creativity and support from family and friends, he left Crayola in 2017 and loves helping fellow entrepreneurs to successfully navigate this transition as well.


Dave is a Certified Financial Planner® and is also a member of the Financial Planning Association® (FPA®).  His background also includes a BS degree in Chemical Engineering from Penn State and an MBA from Lehigh University.


Dave is a sought after expert in the financial news media.  He has been featured in various online publications including US News & World Report,, Yahoo! Finance and The Christian Science Monitor.


Dave grew up in the Lehigh Valley and has lived in the area for most of his life.  He currently resides in Bethlehem, PA with his wife Stacy and their two daughters.  He loves walking and hiking in nature, football, yoga, reading, writing, shopping at local farmers’ markets, eating healthy food, Chess with Friends, Words with Friends, and bringing positive energy to his work and his relationships with family, friends and his clients. 

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Bethlehem, PA 18020
Email verified

4 Reviews


  • Ruthie Y.

    My husband and I sought Dave Rowan’s expertise and guidance several years ago when my husband left a steady, well-paying, “well-benefitted” job as a physician in a corporate medicine for a dream of creating a new kind of medical practice. Dave was a critical ally as we took this leap of faith. Frankly, I don’t know how we could have done it without him. We relied on his financial wisdom to plan and prepare. We were strengthened by his confidence in us and in our future. We were nourished by his kindness and his generous spirit. Every phone call, we walked away feeling secure, hopeful, solid. Now, my husband’s practice flourishes and his quality of life has improved dramatically. I know that the success of both the journey and the outcome is largely due to the work we did with Dave Rowan at Rowan Financial LLC.

  • Pam D.

    Dave has a holistic approach to investing. He continues to beat my expectation on my account returns but also helps me with planning for a long term strategy of diversified investments. Dave takes the time to get to know me as a person and to develop financial goals that are custom to my future needs. I am a small business owners, and he guides me with the best way for me to grow my savings, retirements and business at the same time. I highly recommend Dave as an financial adviser.

  • Michele S.

    Dave is very responsive, responsible and knowledge. He has exhibited great patience explaining financial matters and the pros and cons of various investment options that he presents. Friendly and very approachable, Dave establishes rapport and puts you at ease when discussing these critically important and personal financial matters. I have recommended Dave to several friends and family members which is one of the highest compliments I can give a Financial Advisor.

  • L D.

    Dave is extremely sensitive to my specific needs and plans for the growth of my overall portfolio. His planning tools provide clear insight on my future options and helped to guide me with more immediate money concerns as well. As a parent in the middle of my career, I feel more confident in how I've set up my family for future stability with Dave's help!


What is your typical process for working with a new customer?

I take a very client-centric approach to my work.  I ask questions in our initial meeting, but also spend a lot of time just listening to each prospective client's hopes, goals and dreams related to money as well as their worries and fears.  From this initial meeting I design a customized financial plan that either confirms the new client is on the right track with their spending, saving and financial-related decisions or point out what the client needs to do to get themselves on track for their short-term and retirement financial goals. 

What education and/or training do you have that relates to your work?

My background is in Engineering.  I have a BS in Chemical Engineering from The Pennsylvania State University.

As my career moved more toward business, I went back to school for an MBA with an emphasis in Management of Technology from Lehigh University.

Finally, when I started work in the Financial Services industry, I earned the Certified Financial Planner designation, which is often considered the gold standard of the many certifications available within the industry.

Do you have a standard pricing system for your services? If so, please share the details here.

For comprehensive financial plans, I charge between $1,500 and $3,000 depending on the complexity of your financial situation.

I also have a Quick Start package that focuses on your three most important financial priorities.  This is offered for $750.

Finally, I offer Investment Management Services for 1.00% of Assets Under Management.

How did you get started in this business?

When I had just graduated college, my Dad was starting to think about his retirement.  He was very worried about whether he had saved enough to provide for a decent standard of living upon his retirement.  I told him I could help and put together a simple spreadsheet that he updates each month and calculates whether he is on track with his retirement goals.  This was 25 years ago.  My Dad has now been happily retired for 20 years now.  His money worries are long gone, but he still uses that spreadsheet each month to track where he is financially.  It was seeing first-hand the sense of relief and security that simple financial plan gave my Dad that put me on the road to founding my own company. 

What types of customers have you worked with?

I have worked with many different types of customers including business owners, senior level executives, doctors, retirees, those transitioning into retirement and corporate employees

Describe a recent event you are fond of.

My twin daughters have recently left for college.  For the last five years that they were home, I had the privilege of performing annually in their dance recital in the Father/Daughter dance.  I danced with one of my daughters and my Dad (who was aged 74-78 at the time!) danced with the other.  We had a great time on stage and it also brought us closer together to have this shared experience.  

What advice would you give a customer looking to hire a pro in your area of expertise?

Interview multiple financial advisors.  Look for the CFP designation.  It requires a deep understanding of each component of the financial planning process and also requires annual continuing education requirements that keep the advisor current in their field. Look for fee-only advisors.  This means that the advisor never earns a commission by recommending a certain fund or financial product to you.  This helps you know that your advisor's interests are aligned with your interests.

What questions should customers think through before talking to pros about their needs?

What are your financial goals? Rank order them, which are most important and which are least important to you?

Does it seem like your current spending and saving decisions support your financial goals?

How do you talk to yourself about money?  What money-related sayings do you find yourself using?

Services offered