About
We take solutions-based creativity and strategic planning to new heights for brands across a wide range of industries. It’s what gets us out of bed every morning.
At 36, ingenuity and vision steer the ship. Our New Hampshire headquarters is an active workshop buzzing with creatives, developers, and account managers who are constantly working to elevate brands both large and small to new levels of visibility. We know how to have fun while getting things done; welcome to a new approach to the agency world.
01. BRANDING
Specifically, we’re listening for what makes you tick. Good branding isn’t just about a product. It’s about the people behind it. The thing that makes you unique is the thing that makes a great brand stand out. It’s up to us to find it, point a light at it, and help it shine.
When we brand, we listen.
02. CREATIVE
Like Bruce Lee, we do whatever works best in order to be the best. We talk. We whiteboard. We concept. We build. We burn it all down and start over. Whatever works. Whatever it takes. Great creative demands it.
Bruce Lee is our creative director.
03. MESSAGING
We make the unexpected choice that grabs attention. And then we keep your attention by delivering consistently throughout. We never met a naming challenge too oblique or a writing assignment beyond our reach.
Others say it straight. We say it great.
04. STRATEGY
Welcome to the ground floor of something great. Our strategists start with the big picture and get to work making it real. They ask the right questions and find the right ears. Research? Bring it on — we’d be doing it for fun anyway. We build the bridge between your brand and the success it deserves.
We live for the long view.
05. TECHNOLOGY
Technology changes faster than it takes to read this sentence, so you’re going to want a partner who knows what’s up, what’s new, and what’s changing the game. When we’re not executing your latest website, app, or system, we’re taking the cutting edge for a test drive.
We’re into all the toys.
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Maciej F.
Paul R.
Tara N.
Kristi C.
NightShiftEnt
Tim W.
Frequently asked questions
What is your typical process for working with a new customer?
Our process starts with getting to know you and your brand, through and through. From identifying “big picture” goals and associated challenges to intimately familiarizing ourselves with your industry and competition, we create a cohesive snapshot of your brand to work from. It’s the most important means to a successful end result, forming the basis of our approach from square one.
No successful journey begins without a detailed roadmap. The planning stage of our process lays a foundation from which we’re able to develop effective strategies designed to take your brand to the next level. Through intensive research and market analysis, our team identifies key focal points to help guide positioning and create a cohesive presence for your brand. Sit back, and enjoy the ride.
Creativity. Design. Invention. It’s our favorite part of the process, where we get to flex our brain muscles and dream up new ways to present your brand to the world. Our designers, writers and visionary conceptualists work tirelessly behind the scenes to help bring everything to life — it’s just as magical as it sounds once everything comes together.
We’re ready for our close-up. 36 employs evidence-based strategies to help ensure the work we do for clients sees as many eyes and ears as possible. From print, digital and visual media to packaging and PR events, the implementation stage takes all of the hard work and thought we’ve put into a project and and makes it visible to the world at large. It’s the most gratifying part of the process, and something that never gets old.
Knowledge is power in creating successful campaigns — especially when it comes to data. We closely monitor and analyze trends in performance after implementation, adjusting course if necessary and throttling full-speed ahead when we hit a stride. Our horizon-level view allows us to never lose track of what’s working and what’s not, effectively helping to keep your brand from veering off track at any given point in time.
What education and/or training do you have that relates to your work?
We are industry professionals with many years of experience and know-how.
Do you have a standard pricing system for your services? If so, please share the details here.
All pricing is based on project requirements and strategic needs.
How did you get started in this business?
36 started with business cards over a decade ago. The agency has since grown into many facets of digital and traditional marketing capabilties.
What types of customers have you worked with?
B2B, B2C, D2C, food, health, technology, investments, lawyers, news, etc. We do not focus on any specific vertical.
What advice would you give a customer looking to hire a pro in your area of expertise?
Don't judge pros solely on price. You will get what you pay for. Marketing budgets should typically target around 20-25% of revenue.
What questions should customers think through before talking to pros about their needs?
Do you have a sufficient investment to maintain your project? Do you understand all associated opportunistic and ongoing costs?