Insights From Analytics

Insights From Analytics

New
Offers online services
New
Offers online services

About

I help clients identify what makes them different and better than their competitors creating vision, mission, values, and strategic positioning that leading to their brand story.

I'm also able to use primary and secondary research to solve business problems and drive revenue quickly.

Giving clients "aha" moments that result in solving their problem and achieving revenue goals.

My favorite use case was helping 850 Farm Bureau agents achieve their 12-month healthcare sales goals in less than 13 weeks for less than $65,000 - a 100 to 1000X+ ROI - depending on how long they are able to keep their clients enrolled.


Highlights

1 employee
14 years in business
Serves Raleigh , NC
Offers online services

Social media


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Frequently asked questions

Speak or meet with them to determine where they are in the brand development process and identify what they want to accomplish.

I've developed and implemented integrated marketing communications campaigns for more than 120 clients in 18 different vertical industries using traditional and digital media.

I am a certified Marketing Automation (HubSpot) and Voice of the Customer (Maritz) professional.

My price is based on the project and what the client wants to accomplish.

I began in advertising on "Madison Avenue" after I completed my MBA with a focus on marketing.

Chemicals & Allied Products (3)

Ciba (Textile Products and Chemicals Divisions)

GE Plastics

Reichhold

Education (3)

Expertus

Fuqua School of Business Duke University

Kenan-Flagler Business School at UNC

Energy (1)

Statoil Energy

Financial Services (10)

BB&T

Coastal Federal Credit Union

CheckFree Investment Services

First Citizens Bancshares

First Flight Federal Credit Union

Koch Financial Services

Performance Evaluations, Inc. (PEI)

Portfolio Evaluations Inc.

RBC Centura

Shell Capital Finance

Wachovia Bank

Healthcare (10)

American Sterilizer Company (AMSCO)

DentalCare Partners (Sears Dental and DentalWorks)

Duke Center for Living

InteCardia

Glaxo

Group Dental Associates

Merz Pharmaceuticals (Appearex, Mederma, Mederma for Kids)

Osteodyne

QualChoice of North Carolina

Telehealth

Insurance (2)

Blue Cross and Blue Shield of North Carolina

Farm Bureau of North Carolina

Leisure & Recreation (2)

Compool

Disney on Ice

Manufacturing (4)

Anua (formerly Bord na Móna Environmental Products)

Glen Raven Mills (Solair)

PacFab Pool Equipment

ScentAir Technologies

Trane

Non-Profits (11)

Children's Fund of North Carolina

Cooperative Christian Ministry

Curamericas

March of Dimes (Folic Acid Council)

N.C. Botanical Garden

N.C. Society for the Prevention of Child Abuse

Orchard at Altapass

Pocosin Arts

Redden Foundation

ReDirections of Rockingham County

YWCA of the Triangle

Packaged Goods (5)

1492 Cigar Accessories

Corn Products Corporation (Mazola Corn Oil, Mazola No Stick)

Procter & Gamble (Bounce, NyQuil, Vicks Cough Drops, Vaporub, Wondra)

SkyBox Trading Cards

Warner Lambert (Rolaids, Remegel [Chewable Rolaids])

Paper (3)

Kimberly-Clark Professional & DIY

MeadWestvaco Healthcare Packaging

Sappi Fine Paper

Professional Services (7)

AICPA and CPA.com

Deloitte Consulting

FMI Corporation

Glenn Mills Fisher and Mahoney

KPMG Peat Marwick

MicroMass Communications

ZweigWhite

Publishing/Media (5)

Lawyers Cooperative Publishing

Magazine Publishers Association

NBC Sports

Time Warner Cable

Ventana Publishing

Real Estate (5)

Bright's Creek Golf Club

Forest Creek Golf Club

Grubb Property Management

Highwoods Properties

The Reserve in Pawleys Island

Retail (7)

Cameron Village

Capel Rug Outlets

Carlie C's IGA

CarQuest

National Pawn

The Pantry

Planet Music

Technology (15)

Blast Software

Content Management and Archiving

DZone.com

Exide Electronics/Powerware

InterLan/Utenzi

Interpath

JDS Uniphase (Cronos MEMS)

Medic Computer (Misys)

NexGen Travel Distribution

Nortel

Railinc

SciQuest

Tangram

Tech Resource Group

TekSell.com

Wandel & Golterman Technologies

Telecommunications (3)

American Mobile Satellite Corporation

GTE Wireless

Madison River Communications

Transportation (3)

Volvo Heavy Equipment

Volvo Penta

Volvo Truck

The ability to build a network of more than 250 P.R. and corporate communications professionals that give me access to more than 1,000 IT executives who I am able to interview about Agile, Artificial Intelligence/Machine Learning/Deep Learning/Natural Language Processing/Robotic Process Automation, Big Data, Cloud, Databases, DevOps, Integration, IoT, Java, Microservices/Containers, Open Source, Performance and Monitoring, Security, and Web and Mobile Development. I am able to stay on the cutting edge of all of the transitions taking place in the IT industry.

Look at past case studies/use cases to see what kinds of problems they have solved.

Do you trust them? Do you have confidence they can help accomplish your goals?

Do you see any inconsistencies in how they present themselves in person versus online (website, LinkedIn profile, Twitter)?

Look at their recommendations on LinkedIn to learn more about the type of person they are. If they don't have at least five recommendations, be wary.

What is the business problem you are trying to solve?

What is your definition of success with regards to whether or not the problem has been solved?

Are you open to other ideas that seem unconventional or that you have not thought of?

Are you willing to implement the recommended action or pay the consultant to implement the action? This will affect the cost of the engagement.

Do you have any references I can contact?


Services offered

Marketing Agency