Percept Research, Inc.
About
Percept Research is a full-service consultancy offering qualitative and quantitative market research underpinned by analytic techniques that provide clear answers to complex questions for domestic and international markets.
We provide in-depth market intelligence to assist organizations in expanding into new markets as well as measuring brand positioning in current markets. We have a reputation for providing balanced and strategic market research and advice, providing our clients the clear and concise information needed for informed decisions about their future business activities.
Our strength is our ability to work strategically with our clients to uncover market insights that guide our clients in meeting positioning and business objectives to maximize their brand value.
We bring value early in the research design process – our clients often learn much about their market during the situational analysis with our consultants;
We excel at both insightful qualitative interviews and focus groups as well as rigorous quantitative data collection; and
We provide innovative research designs and custom data visualizations that result in reduced costs and enrich quality of deliverables.
We have strong experience with feasibility studies, market assessment and industry reviews, customer trends and sentiment studies, uniquely tailored to the needs of our clients.
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Frequently asked questions
What is your typical process for working with a new customer?
We discuss research needs and target audiences to ascertain optimal methodologies for actionable insights.
What education and/or training do you have that relates to your work?
Our team has decades of experience in market research.
Do you have a standard pricing system for your services? If so, please share the details here.
Fees are project-based and based on the time required to provide the instrument design, fielding, sample acquisition (target audiences), and report deliverables.
What types of customers have you worked with?
• Financial and Professional Services
• Government
• Health Care / Pharmaceuticals
• Higher Education
• Industry Associations
• Institutional & Not-for-Profit
• Legal Services
• Manufacturing & Industrial
• Property Management
• Technology
• Telecommunications