Percept Research, Inc.

Percept Research, Inc.

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Durham, NC & Online

About

Percept Research is a full-service consultancy offering qualitative and quantitative market research underpinned by analytic techniques that provide clear answers to complex questions for domestic and international markets.

We provide in-depth market intelligence to assist organizations in expanding into new markets as well as measuring brand positioning in current markets. We have a reputation for providing balanced and strategic market research and advice, providing our clients the clear and concise information needed for informed decisions about their future business activities.

Our strength is our ability to work strategically with our clients to uncover market insights that guide our clients in meeting positioning and business objectives to maximize their brand value.

We bring value early in the research design process – our clients often learn much about their market during the situational analysis with our consultants;

We excel at both insightful qualitative interviews and focus groups as well as rigorous quantitative data collection; and

We provide innovative research designs and custom data visualizations that result in reduced costs and enrich quality of deliverables.

We have strong experience with feasibility studies, market assessment and industry reviews, customer trends and sentiment studies, uniquely tailored to the needs of our clients.


Highlights

10 employees
23 years in business
Serves Durham, NC
Offers online services

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Frequently asked questions

We discuss research needs and target audiences to ascertain optimal methodologies for actionable insights.

Our team has decades of experience in market research.

Fees are project-based and based on the time required to provide the instrument design, fielding, sample acquisition (target audiences), and report deliverables.

Financial and Professional Services 

Government

Health Care / Pharmaceuticals

Higher Education

Industry Associations

Institutional & Not-for-Profit 

Legal Services

Manufacturing & Industrial


Property Management

Technology 

Telecommunications