About
Fixing the big marketing problems. Thats the stuff that leads to growth, sales, acquisition, happiness!
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Tom D.
Howard Q.
Mike E.
Frequently asked questions
What is your typical process for working with a new customer?
Super simple.
1. Absorb your current marketing footprint. What's driving you crazy, what you're doing, what's you've done, how you define success.
2. Absorb your sales goals.
3. Get to work using marketing to accomplish your goals.
What education and/or training do you have that relates to your work?
28 years of marketing wisdom gained, mostly around strategy. These gray hairs have a ton of value for you.
A super simple sales and Marketing OS designed for small businesses. (Up to 60M in Revenue)
Very successful Fractional Marketing practice with a lot of happy clients.
Do you have a standard pricing system for your services? If so, please share the details here.
I do. $5,000 per month. Month to month. Cancel any time.
How did you get started in this business?
In 2017, after running my advertising agency for 15 years, I decided it was time to try somehting new.
What types of customers have you worked with?
http://eldresg.com
https://coursebreaks.com
https://c3dmaterials.com
https://www.nativ3.io
https://projectionsmart.com
https://voyageuru.com
https://www.textbookmedia.com
Describe a recent event you are fond of.
Two events actually. Working with two clients to advance them to the investor stage. Very gratifying work.
What advice would you give a customer looking to hire a pro in your area of expertise?
If you're getting sucked into the markting rabbithole, back out and find someone with plenty of experience, failure and success guiding strategy. Tactics are easy. Strategy is the stuff that grows your biz.
What questions should customers think through before talking to pros about their needs?
Ten questions we would ask
1. Where does it hurt most, marketing-wise? (We'll then unpack that to why and how to get to a good Rx)
2. What's your sales goal for the rest of the year? Next year?
3. What are your 1, 3 and 5 year goals?
4. How do you measure your sales and marketing?
5. Are you happy with your CRM?
6. How is your sales team organized?
7. Tell me about your marketing footprint. (Social media, paid media, trade shows, email, website, brand, USP)
8. Do you have marketing staff? Seasoned or fresh?
9. Do you use a business canvas such as Traction?
10. What's keeping you from accomplishing your short and long term goals?