Bob Diakow Brand Development
About
I have built a career on the creation of brands both c to b and b to b. Being from the industrial midwest, I have had a great deal of experience connecting industrial, commercial, and manufacturing companies with their target markets. I have worked with companies that range from startups to well-established businesses in a wide range of industries. I am currently a guest lecturer at the University of Michigan, where I teach the functions of branding and how to create passion and purpose for businesses. Additionally, I mentor startup companies through several business incubators that I am involved with. I am excited to learn more about this opportunity and look forward to your response.
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Frequently asked questions
What is your typical process for working with a new customer?
I like to start with a discovery meeting to get a better unstanding of the client's business as well as the scope of teh project.
What education and/or training do you have that relates to your work?
Center for Creative Studies
Virgina Commonwealth University - Brand Center
Do you have a standard pricing system for your services? If so, please share the details here.
The range of projects that I typically work on have such a wide range in size and scope that it is almost impossible to have "stadard" pricing.
How did you get started in this business?
After working for several years at regional and international agencies I started out on my own as a creative servicr provider and consultant.
What types of customers have you worked with?
I have worked on compies as small as startup to Fortune 100 in size in both B to B and B to C. I have worked on a variety of project both traditional and digital.
What advice would you give a customer looking to hire a pro in your area of expertise?
Be very clear ion your expectations. Also be realistics in your budget and time frame requirements.
What questions should customers think through before talking to pros about their needs?
What is the goal of the project(s)