Brand Lingo

Brand Lingo

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New

About

I help start-ups, corporate spin-offs and everything in between, discover and claim brand positions that are distinctive and ownable. I set out to create a clear and effective, 1-on-1 consultancy that focuses purely on the two critical elements that propel all marketing activities: positioning and naming. And to be a source that can truly partner with agencies and other professional services firms to create purposeful and memorable brands.

I consult with companies and organizations to find their distinctive marketplace voice and guide them towards establishing their own, distinguishing vocabulary or “brand lingo” that fosters prospect trials and builds passionate customers, employees, and stakeholders.

My core services include:

Brand Positioning: I work with clients to define, differentiate, and position brands to maximize relevance and competitive differentiation. I achieve clear and distinctive positions for new and evolving brands through innovative insight mining methods, creative mapping, rigorous distillation, and refinement.

Brand Naming: I create unique and ownable names, nomenclature systems, tag lines, descriptors, and slogans that define the values, experiences, and perceptions of your business, product or service brand. I also provide global linguistics studies and trademark counsel to support all brand naming efforts.


Highlights

1 employee
13 years in business
Serves Ann Arbor , MI

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Services offered

Marketing Agency
Logo Design