About
New Perspective is a dynamic performance-based growth marketing agency in the Northeast with a 17-year track record. We embrace the game-changers — innovative, new, green. Our B2B clients include clean, sustainable and next-gen manufacturing and tech companies throughout the U.S. and Europe — from large-scale global carbon capture to indoor agriculture startup. But our passion is helping any ambitious firm rise above the fray, whatever the market. We’re here to make a difference and help achieve positive change. Our team is smart, hungry, and committed. We don’t take the reins and send you back to your office. We partner and collaborate. We listen. We look for the sweet spots. We conduct thorough, well-calibrated research to best assess the market and your needs, delivering data-driven strategies that square with company objectives and catalyze growth. We’re creative by nature but relentlessly pragmatic — our goal is to get you the leads and revenue you need and the competitive advantage you deserve. Our digital transformation expertise includes: - Demand generation - Target customer alignment - Gorgeous, sales-ready websites - Hubspot marketing and CRM - Brand building - Inbound marketing - Content strategy, creation and marketing - Internet marketing strategies - Stronger pipeline performance - Top-line growth Recent successes: - Increased Williamson’s year-over-year lead generation by 300% - Added millions in pipeline value for Carbon Clean within 60 days of new campaign launch - Boosted Access’ year-over-year lead generation by 483% - Enabled AccessTCA to exceed their annual revenue target by 150% - Grew Windesco’s quarterly qualified leads by 113% - Lifted Killerspins’ online sales by 65% - Tripled Chasm’s leads in under 90 days Jump into www.npws.com to learn more. Or reach out. We’d love to talk about what we can do for you.
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Frequently asked questions
What is your typical process for working with a new customer?
Before we even begin to create a strategy, we must first have a complete understanding of your business. This is the Discovery phase, a time to deep dive into everything that makes you unique. During this phase, we work closely with you to learn everything about your brand, your audience, and your competition. What types of problems do you solve? Who are you solving them for? What other businesses are working to address the same problems—and what makes you stand out? With a complete understanding of your unique brand, we can more into our three-step growth process.
Strategy & Planning
You need your product, your services, and your message to reach the right people. So how can you generate demand for your business? During the strategy and planning phase, we will work with you to identify the gap between where you are now and where you want to be. Using this information and the factors we identified in the discovery phase, we’ll help you come up with a plan to help your company grow and reach your goals.
Launchpad
It’s important to keep in mind that no business can reach their loftiest goals immediately. For this reason, we identify a launchpad: what are the most impactful things that we can do right away? With these essential pieces agreed upon, we can build the launchpad to boost your business. These small, impactful elements will allow us to prepare for the launch of your larger campaign.
Kaizen Cycles
Finally, we can move into campaign execution. At this stage, we’ll take all of our research and planning and implement your marketing strategy. Your team is made of experts in your field. Our team has the marketing knowledge and experience necessary to execute a solid campaign. Together, we will carry out the marketing tactics that will drive results for your business. But it doesn’t end there.
A campaign that can’t adapt is not likely to be successful. After we implement your marketing plan, we will continue to collect data to see how it’s performing. Which tactics are bringing in new business? Which ones are not showing results? Paying attention to the data will allow us to make informed decisions about your strategy and to pivot when necessary.
What education and/or training do you have that relates to your work?
HubSpot is the world’s leading inbound marketing and sales platform. As a certified Platinum Partner, New Perspective is one of the world’s leading HubSpot agencies.
Our platinum status with HubSpot is testament to our consistent achievement of measurable and sustained inbound lead generation results for our clients.
We are true believers in the inbound methodology (with the results to back it up) and experts in HubSpot’s ecosystem. With New Perspective on your team, your HubSpot integration plan just got easier.
Do you have a standard pricing system for your services? If so, please share the details here.
Every business is different. At New Perspective, our focus is on you; we try to learn everything — and we mean everything we can — about your business, your target market, and your industry to help you succeed.
We love numbers: whether we’re talking about the business metrics that prove the value of our work or the budget you need to make them grow.
And while the total budget may vary based on the specific needs of your business, we’re happy to share with you the cost estimates for each of our services.