Adb Marketing Communications

Once adb Marketing is selected as the agency, the following steps would most likely transpire:

Initial conversations to ascertain goals and any other relevant information on the company/product.  

adb Marketing develops a questionnaire to begin the Discovery Process.  

adb Marketing Discovery Process is a 1/2 day session with the client team to brainstorm the marketing direction which examines all aspects of the client's brand from strenghths and weaknesses vis-a-vis the competition to a brand positioning statement.  

Determine from the Discovery Process if further outside research is needed.  

Develop a marketing plan and final budget with timeline to execute the plan.  

Client to sign-off on plan and budget.  

Creative and tactical marketing to follow.  

My Linkedin profile outlines my 25+ years of experience. I have copied and pasted below

 https://www.linkedin.com/in/adrienne-davis-brody-8171937/

adb Marketing Communications 

Innovative Marketing and Branding Solutions

Results driven marketing and advertising professional with an extensive history of creating and executing highly effective and comprehensive marketing campaigns. Lengthy and successful track record growing revenues, building brands, and incorporating strategic development. Expertise in all facets of marketing both online and off-line.

Integrated Marketing | Brand Builder | Brand Developer | Creative Strategy | Media Planning / Buying | Direct Marketing

e-Marketing | Public Relations | Marketing Strategy | Consulting | Promotions | Sponsorships |Results Driving Innovation Communication | Budgeting | Organization Strategic Planning | Relationship Building | Writing Perseverance

Social Media Marketing | Negotiation | Market Research | Tagline Development | Web Strategy & Marketing | Design Situational Analysis Reward and Loyalty Programs | Partnership and Sponsorships | B2B Marketing

·         Brand Builder - Launched adb Marketing Communications with premier client, Nantucket Island Resorts, comprised of 5 properties including the world-renown White Elephant and The Wauwinet. Instrumental in growing the properties’ revenues from $5 million to $30 million.

·         Retail Leader - Led all marketing and branding for New England Development’s 51 mall portfolio with a $21 million marketing budget, 25 in-house employees and 51 marketing directors. During this time opened 6 new shopping centers from the ground up adding 600 stores to the Greater Boston market.

·         Hospitality Innovator - Created and directed all advertising and marketing for over 400 Sheraton Hotels and Resorts worldwide with a total budget of over $120M dollars. Launched the Sheraton Club International rewards program which was nationally recognized as the “gold standard” in customer recognition programs and the only paid hospitality rewards program to generate $8M in the first 3 years.

·         Dynamic Revenue Producer - Leader in partnerships and sponsorships with major brands: Coca-Cola, VISA, and media outlets yielding $22M in cash and prizes over a 5-year period.

Founded and developed business plan and start up strategy for adb Marketing Communications, a full-service marketing agency. An industry leader in creating dynamic consumer marketing campaigns with focus on branding, media buying, digital marketing, social media, and promotions. Implemented research and strategic tactics utilizing all marketing channels.

Supervised efforts of dynamic team of designers, writers, printers, photographers, and vendors to implement comprehensive marketing strategies yielding profitable returns for clients in varied industries

·         Hotel clients include Nantucket Island Resorts (The Wauwinet, White Elephant, Jared Coffin House, The Cottages and Nantucket Boat Basin), Langham Hotels and Resorts (The Langham, Boston, The Langham, Chicago), The Inn by the Sea (ME), and The Woodstock Inn and Resort (VT).

·         Shopping Center clients include Chestnut Hill Square (MA), University Station (Westwood, MA), Westgate Mall (Brockton, MA), CambridgeSide (MA), Linden Square (Wellesley, MA), Hingham Shipyard (MA), and Wisconsin Place (Bethesda, MD)

·         Restaurant clients include Brant Point Grill, TOPPER’S (Nantucket, MA), The Cottage (Chestnut Hill, MA), Michael’s Harborside (Newburyport, MA).

Led efforts in developing and implementing all aspects of integrated marketing campaigns and store concepts. Set short and long-term goals for internal teams. Designed and reviewed marketing department's budget. Spearheaded marketing, promotions, and brand positioning from creation to implementation.

Guided Marketing department for premier provider of vacation and cruise travel in New England supporting annual sales of over $100,000,000

·         Directed the creation and implementation of all marketing programs for 19 retail locations in New England with weekly full-page campaigns for 20 newspapers.

·         Negotiated major Boston radio stations buys at a 2:1 ratio achieving twice the amount of media for half the price.

·         Orchestrated a new mall retail travel store design concept; redesigned stores consistently performed at 200% over projections.

·         Increased attendance by 40% and sales by 30% at largest Travel Expo in New England, yielding $3M in sales.

Executive VP, Account Service, and Strategic Planning | Irma S. Mann Strategic Marketing (ISM) | Boston, MA 1999-2000

                                                                                                                                                                     Directed the agency account services department overseeing all client marketing planning, budgeting, branding, creative execution, and production. Drove company growth with the addition of web marketing into agency’s disciplines.

Instrumental in establishing New England’s premier hospitality and travel agency as a worldwide industry leader

·         Led an account team of 30 directors, managers, and coordinators with a wide array of clients:  Four Seasons Hotels and Resorts, Sonesta Hotels, The Islands of the Bahamas, Massport, MASS Convention Bureau, Passkey (Internet convention booking service) and Vacationcoach.com, with net billing of over $65M.

·         Retained employees during the first dot.com wave when agencies were poaching talent.

Oversaw the development and delivery of fully integrated marketing strategies and solutions for clients. Monitored, directed, and evaluated program initiatives, performance, and results. Facilitated unique collaborations for successful and innovative marketing campaigns.

Spearheaded all marketing for the 3rd largest hotel brand in the world which included directing two worldwide marketing agencies and another 30 local agencies

·         Created a dynamic work environment for a department of 23 people with a retention of 90% over 10 years.

·         Developed and executed strategic initiatives including planning, budgeting, creative development, production, media buying, market research, events, promotions and press for all corporate marketing, as well as 51 individual shopping malls with a $23M advertising budget.

·         Directed, and executed pioneer mall loyalty programs with over 800K new memberships, co-branded the first VISA credit card program in the mall industry, yielding over $1M in first year revenues, and orchestrated sponsorship/partnerships with Coca-Cola and various media outlets resulting in $22M in cash and prizes.

·         Grew portfolio value for eventual purchase by Simon Malls for $1.7B.

VP, Director of Advertising and Marketing North America | ITT Sheraton Corp. | Boston, MA        1980 – 1989  

Headed all activities in advertising department, initiated innovative collaborative marketing campaigns, and developed B2B direct marketing programs. Controlled all brand development efforts, including creation and implementation of creative strategies. Orchestrated comprehensive media buying efforts for corporate and franchise brand unity, including contract negotiations and budget control.

Spearheaded all corporate brand development, creative strategy and execution, and media buying for all corporate marketing and franchise campaigns worldwide for one of the largest hotel chains in the world

·         Directed and implemented the first co-operative marketing program for 235 North American franchises and 50 corporate hotels, with annual budget of $80M.

·         Conceived, branded, and implemented Sheraton’s frequent traveler program, Sheraton Club International, generating 325K new members within the first two years.  

·         Created ongoing business to business direct marketing/telemarketing programs resulting in $3M in sales and guided all major direct mail campaigns with over 1M pieces with co-operative partners.

Courses | Communications | Temple University | 1988

Bachelor of Science (B.S.) | Communications w/minor in English | Boston University, School of Communication | 1972

Award | Hospitality Sales and Marketing International (HSMAI) | 2002

Board Member| WGBH | Corporate Executive Board Member | 2001 – Present

Member and Participant | International Shopping Center (ISCS) | 1989 – 1998  

Member and Speaker | Hotel Sales and Marketing Association Intl. (HSMAI)