WaaSio (Website As A Service)

WaaSio (Website As A Service)

5.0 (4)
4 employees
18 years in business

About this pro

We do not charge an upfront fee for the website, and then leave you to manage it yourself. 

We maintain it, keep the design up to date, and provide ongoing support for our websites. 

This lowers initial cost for you and lets us keep your website updated over time. 

We also provide a much more modern website than other companies at much higher price ranges. 

I like helping people and seeing the extra business they get when their website represents the quality of their service or products. 

Read more about this pro


Beverly, MA 01915
Email verified
Phone verified

4 Reviews


  • Lucy G.

    Great guy, great service. I like not having to worry about updates and my site getting outdated. Worth it, and ends up cheaper than other premium website designers that leave you to fend for yourself after launch.

  • Thomas S.

    Everything in one service. Since I had them update my site, do some SEO and manage my PPC campaigns my business has mite than tripled. Hacking to hire more people is a good problem to have.

  • Jonathan W.

    Never have to worry about hiring a designer/developer again? Sign me up. My site is always up to date and I love it!

  • Crias L.

    I have been a client of Michael and ExecuServices for about 2 years now and I am very happy that I gave this service a shot. When I found him my site had been hacked and I was told the information was not retrievable. Michael found a way and redesigned my website for less than what it would have cost to just recover it from most. Add the excellent service he provides month to month to keep my site updated and modern, and it is a no brainer. I would absolutely recommend these guys.

Photos & Videos


What is your typical process for working with a new customer?

1. Discovery: We learn about you and your business and your competition. How can we kick their asses?

2. Draw up a plan: We are pretty good at what we do, but we make sure you are happy with our ideas and progress. We use pro stock photos at first, but can arrange for your own photos to be taken or to use existing ones. The design is based on a combination of your color scheme and modern styles.

3. Development site: We implement the site for you to view, approve, change.

4. Launch: We launch the site and monitor it.

5. Updates: We continue to monitor the site, making suggestions, updating the backend, and keeping your design and content fresh.

What education and/or training do you have that relates to your work?

I was a Director of IT for a global eCommerce provider, providing website and eCommerce services for fortune 500 companies like Fidelity, the NFL, BlackRock, Liberty Mutual, New York Life, Dell, Hubspot, and many others.

After a short stint as CTO for an eCommerce company, I had an opportunity to buy out a business that I helped found years earlier. I have revamped and split the business into sections, one being the WaaS offering and took the best and the brightest along with me to help build this up to be the best offering possible.

I have 17 years experience in IT and have always had some level of responsibility, if not direct accountability, over online assets, from development to project management to team building. I find the right and best tools for the job, and have a high level understanding of complicated business goals, processes and needs.

Do you have a standard pricing system for your services? If so, please share the details here.

Pricing is based on the "as a Service" model, where instead of paying a lump sum up front, you pay a much smaller setup and monthly service fee and remain always up to date and modern. The setup fee covers all of the research, training, setup of plugins, etc. and many consider a great deal and is a fraction of the cost of most websites that leave you holding the ball on a depreciating piece of online real estate as soon as it is "finished".

How did you get started in this business?

I built my first website working for a shoe store in Newburyport. I was always good with computers, and somehow that translated to also being able to build websites. Never one to turn down a challenge, I built a website, and then went on to make one of the first shoe stores to sell products online on their own site (eBay still didn't sell shoes at this point). The first iteration of eCommerce was nothing more than a complicated series of forms and tables. We have come a long way from there, but I told myself "there has to be a better way" and then I found open source content management systems (CMS) and with my understanding and ability to integrate and customize those, came a very rewarding and fruitful career.

What types of customers have you worked with?

Everything from small startups, to very large startups, to established fortune 500 companies (I prefer the smaller companies, and the startups, just personal preference, I like to move quicker than the larger companies tend to move).

Describe a recent event you are fond of.

There are several projects that I really enjoyed, but there are 2 that stand out. 1 becasue it was challenging and the other becuase it was very rewarding. 

The challenging one was a site that has a single product that they enlist others to sell for them. So this site needed to have landing pages, auto-responders, license code distribution and activation, eCommerce AND vendors and is constantly changing and needing updates. This took a couple of months to launch initially, and has had updates and functionality changes and additions as needed over the past couple of years. https://americansaver.com 

The rewarding one is a site that I launced for a non-profit that has a lot of backend functionality as well, but basically helps improve low income housing developments at the expense of the power companies in exchange for write offs: https://leanmultifamily.org

What advice would you give a customer looking to hire a pro in your area of expertise?

Experience is good, I have a lot, but the little guys are hungry, knowledgeable and are likely to have a better understanding of "whats hot" right now. Not be stuck in their ways and be cheaper.

But check their portfolio. If they are showcasing sites that are clearly not modern, responsive, do not have links to actually view the site, be weary.

Look for SSL certificate. It is free now (you can pay for premium ones, but for most it is unnecessary) and there is no excuse for not keeping a site secured.

Good stock images, on their portfolio websites and on their own website, shows a dedication enough to not just take them from a Google search (although sometimes that is perfectly OK, just most should be legitimate stock photos from a pay site)

MOST IMPORTANTLY is their own website. If their own website doesnt work, is outdated, not mobile friendly (responsive) or has broken links, images, videos, or just is hard to look at, run. If they cannot take the time to make their own website attractive, they will not have time to make yours either.

What questions should customers think through before talking to pros about their needs?

Am I looking for a long term website, or just a fly by night? Do I want to maintain it myself, keep it up to date, add content, modify the design, learn about how to do all of these things? If not, then a WaaS service like ours will help, otherwise you might be OK building a website yourself with a popular CMS.

Services offered

Web Design Companies E-Commerce Developers Web Developers