Rainier Communications
About
As a 4-time winner of "Technology PR Agency of the Year," Rainier is in the business of telling the stories of human invention. Our guiding principal since 1993, “to be technically and strategically savvy enough to understand, and credibly communicate the impact of technologies to industry influencers,” ensures that Rainier consistently connects the dots that other agencies can’t even see.
http://www.rainierco.com
Highlights
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Frequently asked questions
What is your typical process for working with a new customer?
First we do a lot of listening. From there, we arrive at a recommendation and a proposed action plan and budget. Once we begin an engagement, our strategic kickoff meeting is the crucial foundation of everything that follows. Each client is assigned a team of account directors from Rainier, who are in daily communication, and whose job it is to provide strategic and tactical execution of a successful campaign.
How did you get started in this business?
Rainier Communications was founded in 1993 by an engineer-turned-marketer who was disappointed by PR agencies that overpromised but under-delivered. Without the ability to truly comprehend innovative technologies and the markets that would adopt them, existing agencies couldn’t connect the dots needed to communicate effectively. What was needed was an agency that would bring strategic added value to the process of creating and conveying what Rainier calls “the stories of human invention.”
Decades later, Rainier still holds true to its mission as “technology’s most credible voice,” playing a central role in today’s technology business landscape. As technology’s storytellers for clients ranging from startups to multi-national giants, Rainier has a reputation for credibility and creativity, using progressive techniques to develop and communicate narratives that transcend the routine approach of typical PR programs.
Rainier has a proven record of recognizing and capitalizing on technology megatrends, strategically crafting client stories with maximum relevance for analysts, media and markets. In addition to hard-hitting traditional PR, Rainier’s applied social media and inbound marketing expertise comes from an early and active embrace of advanced digital marketing practices.
Rainier’s global client portfolio includes companies from the U.S., Canada, Israel, the Nordics, Japan and Europe. With an exclusive focus on B2B technology marketing across a wide range of technology domains and target vertical markets, Rainier has helped more than 300 technology companies drive business results, including revenue growth and liquidity events.
What types of customers have you worked with?
From two-guys-in-a-garage startups to Fortune 500, all technology, all the time.
We also have great experience bringing international businesses into the U.S. market from a marketing and PR perspective.
Describe a recent event you are fond of.
The year has already been a busy one with Rainier representing numerous clients at both CES and MWC.