FOCAL POINT MARKETING

FOCAL POINT MARKETING

5.0(3 reviews)
Offers online services
Offers online services

About

We thrive on delivering excellence at every level. As a small marketing firm, we are able to develop a trusting partnership with each of our clients and dedicate quality time to truly understand our client’s business. Making sure we deliver on our promise to provide strategic and creative solutions, allowing our clients to achieve their marketing objectives and goals. We derive our greatest satisfaction from the success of our clients.


Highlights

12 employees
15 years in business
Serves Fishers , IN
Offers online services

Payment methods

Credit Card, Check, Venmo, Apple Pay, Zelle

Social media


Details

Website work needed

Creating a new website, Overhaul of website, Minor changes to website

Website type

Business, E-commerce site with payments, Personal website, Nonprofit website, Blog, Social network / community, Informational website, E-commerce site without payments

Website platform

I can recommend a platform, Wordpress, Wix, Weebly, Shopify

Amount of content provided

Customer provides some content, I will create the content for the customer

Deadline

Within 1 week, Within 2 weeks, Within 1 month, Within 3 months, Within 6 months

Budget

$500 - $1,000 (typically only for minor work), $1,000 - $1,500, $1,500 - $2,000, $2,000 - $2,500, $2,500- $3,000, $3,000 - $4,000, $4,000 - $5,000, More than $5,000, Customer is not sure

Photos and videos


  • Reviews

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    RG

    Rosemarie G.

    Focal Point has been fantastic to work with. They’re the ultimate professionals. “They always meets our deadlines, even short deadlines. When they know we’re in a crunch, they turn things around even faster. Plus, they’ve gone above and beyond on some projects – handling things not included in the actual contract, to make a better end product.
    ... Show more
    February 01, 2021

    SG

    Steve G.

    I have been involved in Marketing and have seen a lot of great ad designs throughout my career, but I have to say that ad for the Super Tech Finals featuring our guys the way it did was simply AWESOME! Great job!
    ... Show more
    February 01, 2021

    BM

    Bobbi M.

    Strategic, innovative and customer focused, Focal Point Marketing delivered products and services that exceeded my expectations.
    ... Show more
    February 01, 2021

    Frequently asked questions

    MARKET RESEARCH

    Understanding your industry and market is key. We understand you, as subject matter experts, will bring valuable information to the table during this process. In addition, we will collect your information and expand on it with market research so we are better able to understand the marketplace and your competitors.

     

    We take our client on a journey through a series of exercises designed to bring out your true points of difference.  You will be amazed what you will learn about your company. This is where the fun begins! You will begin to see new and exciting ways your brand message can be delivered.

     

    SET YOUR VISION OF SUCCESS

    Realistically what are your goals? Do you want to grow your membership by 2%, 3% or 10%? Or achieve a certain dollar amount per month? We help you fine tune your goals into realistic, achievable results. We break down what that means in terms of number of leads needed, and even the number of meetings we believe is required to make these leads a reality.

     

    CREATE YOUR UNIQUE SELLING PROPOSITION (USP)

    Understanding WHAT we should be marketing as it relates to your USP is our first goal. Next we determine HOW your USP relates to our brand message and image. Once we have successfully connected these elements the creativity can begin to flow. This allows us to focus our marketing efforts directly toward the target market to ensure we drive the desired results. We find your sweet spot and that is where we focus your marketing efforts.

     

    IDENTIFY YOUR TARGET PROSPECT

    Understanding WHO your customer is and what drives them to buy from your company is key. During our discovery process we will provide a series of exercises to help us identify characteristics and similarities of your key demographics and determine the best way to reach them. Where do we need to direct our marketing efforts to generate the most exposure to your target market. Understanding your customer and how they make purchase decisions is key to success. We then develop your marketing message to educate them why they need your product or service.

     

    DOCUMENT OUR PROCESS FOR SUCCESS

    And from this, we generate our marketing strategies and activities that educate the prospects about Unique Selling Proposition.  The tools needed to do that become our marketing activities we must build and utilize to meet our goals. Activities are laid out on a calendar and assigned a manager. We manage to the plan. It’s what keeps our clients focused, and assures us the greatest opportunities for success.  This plan brings clarity and provides focus to all involved.

    Brien is the President and CEO of Focal Point, a branding agency based in Indianapolis, Indiana. With more than two decades of creative, marketing and management experience to draw on, Brien founded the company in 2009. Born out of his passion to be directly involved in the creative process, Brien envisioned and built a firm that is focused on bringing a unique blend of strategic insight, standout ideas, and superior service to clients.

     

    Prior to starting his own company, Brien honed his marketing and creative skills with over 15 years of broadcast television experience and 8 years as the General Manager of a creative services firm in Indianapolis.

     

    Brien has won several awards for his work including: multiple Addy and Telly Awards, National Press Association, Indiana Press Association, and the Associated Press.

     

    As the Founder and Owner of Focal Point, Brien has had the privilege of partnering with clients across a diverse array of fields, including Anthem, Indianapolis Chamber, Indiana Chamber, Fishers Chamber, Wiley Publishing, Shiel Sexton, Intel, Orbitz, The Taco Bell Foundation and the The Clorox Company.

     

    With Brien in the lead, each client is assured of a completely thorough, professional and detailed approach to their marketing, from inception through completion.

     

    Specialties: strategic planning & marketing, branding and identity, project management,

    web design & development, video & audio production, commercial photography.

    Each client is unique with regard to their marketing objectives, goals and budget.  We recognize this and work with each of our clients to maximize their marketing reach within the required budget.  Generally, we work with clients on a marketing retainer however, we do work with clients on project based creative as well. 

    Brien founded the company in 2009. Born out of his passion to be directly involved in the creative process, Brien envisioned and built a firm that is focused on bringing a unique blend of strategic insight, standout ideas, and superior service to clients.

    Prior to starting his own company, Brien honed his marketing and creative skills with over 15 years of broadcast television experience and 8 years as the General Manager of a creative services firm in Indianapolis.

    We have worked with a range of companies from small to large to for-profit and non-profit.

    As the Founder and Owner of Focal Point, Brien has had the privilege of partnering with clients across a diverse array of fields, including Anthem, Indianapolis Chamber, Indiana Chamber, Fishers Chamber, Wiley Publishing, Shiel Sexton,Dickinson Fleet Services, Extrude Hone, Eli Lilly, Indiana University Kelley School of Business,  Intel, Orbitz, The Taco Bell Foundation and the The Clorox Company.


    Services offered

    Marketing Agency
    Social Media Marketing
    Logo Design
    Graphic Design
    Web Design