About
We thrive on delivering excellence at every level. As a small marketing firm, we are able to develop a trusting partnership with each of our clients and dedicate quality time to truly understand our client’s business. Making sure we deliver on our promise to provide strategic and creative solutions, allowing our clients to achieve their marketing objectives and goals. We derive our greatest satisfaction from the success of our clients.
Specialties
Website work needed
Website type
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Amount of content provided
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Photos and videos
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Rosemarie G.
Steve G.
Bobbi M.
Frequently asked questions
What is your typical process for working with a new customer?
MARKET RESEARCH
Understanding your industry and market is key. We understand you, as subject matter experts, will bring valuable information to the table during this process. In addition, we will collect your information and expand on it with market research so we are better able to understand the marketplace and your competitors.
We take our client on a journey through a series of exercises designed to bring out your true points of difference. You will be amazed what you will learn about your company. This is where the fun begins! You will begin to see new and exciting ways your brand message can be delivered.
SET YOUR VISION OF SUCCESS
Realistically what are your goals? Do you want to grow your membership by 2%, 3% or 10%? Or achieve a certain dollar amount per month? We help you fine tune your goals into realistic, achievable results. We break down what that means in terms of number of leads needed, and even the number of meetings we believe is required to make these leads a reality.
CREATE YOUR UNIQUE SELLING PROPOSITION (USP)
Understanding WHAT we should be marketing as it relates to your USP is our first goal. Next we determine HOW your USP relates to our brand message and image. Once we have successfully connected these elements the creativity can begin to flow. This allows us to focus our marketing efforts directly toward the target market to ensure we drive the desired results. We find your sweet spot and that is where we focus your marketing efforts.
IDENTIFY YOUR TARGET PROSPECT
Understanding WHO your customer is and what drives them to buy from your company is key. During our discovery process we will provide a series of exercises to help us identify characteristics and similarities of your key demographics and determine the best way to reach them. Where do we need to direct our marketing efforts to generate the most exposure to your target market. Understanding your customer and how they make purchase decisions is key to success. We then develop your marketing message to educate them why they need your product or service.
DOCUMENT OUR PROCESS FOR SUCCESS
And from this, we generate our marketing strategies and activities that educate the prospects about Unique Selling Proposition. The tools needed to do that become our marketing activities we must build and utilize to meet our goals. Activities are laid out on a calendar and assigned a manager. We manage to the plan. It’s what keeps our clients focused, and assures us the greatest opportunities for success. This plan brings clarity and provides focus to all involved.
What education and/or training do you have that relates to your work?
Brien is the President and CEO of Focal Point, a branding agency based in Indianapolis, Indiana. With more than two decades of creative, marketing and management experience to draw on, Brien founded the company in 2009. Born out of his passion to be directly involved in the creative process, Brien envisioned and built a firm that is focused on bringing a unique blend of strategic insight, standout ideas, and superior service to clients.
Prior to starting his own company, Brien honed his marketing and creative skills with over 15 years of broadcast television experience and 8 years as the General Manager of a creative services firm in Indianapolis.
Brien has won several awards for his work including: multiple Addy and Telly Awards, National Press Association, Indiana Press Association, and the Associated Press.
As the Founder and Owner of Focal Point, Brien has had the privilege of partnering with clients across a diverse array of fields, including Anthem, Indianapolis Chamber, Indiana Chamber, Fishers Chamber, Wiley Publishing, Shiel Sexton, Intel, Orbitz, The Taco Bell Foundation and the The Clorox Company.
With Brien in the lead, each client is assured of a completely thorough, professional and detailed approach to their marketing, from inception through completion.
Specialties: strategic planning & marketing, branding and identity, project management,
web design & development, video & audio production, commercial photography.
Do you have a standard pricing system for your services? If so, please share the details here.
Each client is unique with regard to their marketing objectives, goals and budget. We recognize this and work with each of our clients to maximize their marketing reach within the required budget. Generally, we work with clients on a marketing retainer however, we do work with clients on project based creative as well.
How did you get started in this business?
Brien founded the company in 2009. Born out of his passion to be directly involved in the creative process, Brien envisioned and built a firm that is focused on bringing a unique blend of strategic insight, standout ideas, and superior service to clients.
Prior to starting his own company, Brien honed his marketing and creative skills with over 15 years of broadcast television experience and 8 years as the General Manager of a creative services firm in Indianapolis.
What types of customers have you worked with?
We have worked with a range of companies from small to large to for-profit and non-profit.
As the Founder and Owner of Focal Point, Brien has had the privilege of partnering with clients across a diverse array of fields, including Anthem, Indianapolis Chamber, Indiana Chamber, Fishers Chamber, Wiley Publishing, Shiel Sexton,Dickinson Fleet Services, Extrude Hone, Eli Lilly, Indiana University Kelley School of Business, Intel, Orbitz, The Taco Bell Foundation and the The Clorox Company.