Dots & Data
About
Dots & Data is a boutique, data-driven, marketing and integrated communications firm. We are 100% focused on helping local, small businesses around the country facilitate communications that boost brand awareness, drive foot traffic, and increase sales. Whether your company is a start-up coffee shop looking to move your business to the next level, or a veteran retailer seeking guidance in today’s modern marketing environment, we’re here to help with our three-pronged approach.
Customer Acquisition:
We help you build, manage, and market your reputation so that you attract customers organically without sacrificing customer lifetime value.
Customer Retention:
Existing customers are more valuable than new customers; therefore, we facilitate communications that boost customer loyalty and repeat sales.
Identity Resolution:
Identity resolution helps you connect the dots. We implement technologies that enable true people-based targeting, measurement, and personalization.
The owners at Dots & Data are true entrepreneurs. The opportunity to work with business owners from all different walks of life and in different industries give them an opportunity to partner and play a role in the success of many businesses, not just their own.
Highlights
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Frequently asked questions
What education and/or training do you have that relates to your work?
The owners of Dots & Data are both graduates of Clemson University. Lakeita "the Dot" holds a Bachelor of Science degree in Graphic Communications. She's worked in both graphics and marketing roles for Fortune 100 companies.
Lateia, "the Data", holds both an Engineering degree and an MBA. Lateia is a Six Sigma Master Black Belt with loads of experience in process improvement, specifically as it relates to marketing processes.