See my full bio below:
Rob Isbitts has spent the past 35 years as an investment strategist, investment advisor, investor researcher, thought-leader and journalist. He hasn't seen it all...but he's seen a lot. His mission: to bust common investment myths and help people make sense of today's chaotic markets, applying his decades of hands-on experience, not just theory or consensus thinking. As a U.S. News & World Report Contributor, he offers perspective on investment strategy for financial advisors and investors.
Rob has managed money for investors and financial advisors through multiple bull and bear market cycles. He built and sold a successful advisory practice, and installed a long-term succession team for that practice. He creates innovative investment strategies that represent an alternative to outdated, over-hyped traditional approaches. He is a 3-time mutual fund manager, and creator of SMAs and investment indexes.
In addition to his work for U.S. News & World Report, Rob is a Senior Contributor to Forbes.com, and has written regularly for The Street.com, Marketwatch.com and RIABiz.com. Rob has written 3 books on investing, including the 2020 E-book, "The Hedged Investing Handbook."
In 2021, Rob and his team at Sungarden Investment Management will be debuting ETFPortfolios.com, an investment advisory service for clients, financial advisors and self-directed investors, available on a flat-fee or assets-under-management basis. ETFPortfolios.com opens up Rob's 30+ years of investment strategy experience to clients, advisors and investors, so they can focus on investment process and strategy, instead of stock tips and tired asset allocation techniques. He and his team develop innovative investment strategies that fill a significant gap that exists between what investors truly want, and what Wall Street typically provides.
Rob resides in South Florida with his wife Dana. They have 3 adult children. Rob grew up in Fair Lawn, NJ, graduated SUNY Albany, and earned an MBA from Rutgers University.
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