You want the attention of your target audience and you know that the only way to get it is to literally put your message directly in front of them. But how do you stand out from the hundreds of thousands of ads, emails, and blogs fighting for the attention of your ideal client?
Two words. Direct Mail.
And before you exclaim “But I thought direct mail marketing was dead!”, here are 5 reasons why it’s alive and kicking butt:
Direct mail advertisements give people time to think.
(80% of direct mail recipients scan or read each piece before throwing anything away).
(When you receive a piece of mail, you don’t have 4 (or 40) more tabs open and notifications going off).
It has a feeling of romanticism.
(57% of people said that receiving mail makes them feel valued).
It’s less common.
(The internet is full of marketing messages, but our mailboxes aren’t).
(In psychological experiments, people value something they can see and touch 24% more highly than something they can only see.)
Perhaps most importantly, we are “forced” to consider each and every direct mail offer.
It doesn’t matter whether we throw it into the trash or quickly make a purchase. We look at the offer and decide what to do with it.
At the end of the day, direct mail's success will always be based on a single fundamental rule:
Reach the right prospects, at the right time, with the right offer.
At GamePlan Advertising & Marketing, we've remained successful in the direct mail business because we understand the direct mail business.
To learn how a solid direct mail strategy can work for your business, click on my calendar link below to schedule a call with me:
I have worked with Steven Kip for a few years now and he has been - by far - the best partner I have ever worked with for Direct Mail marketing. He has solutions readily available, quick to reply and is extremely knowledgable. I often turn to him and his expertise for help in our priority (struggling) markets. I have worked with several other Direct Mail companies over the past few years and, truly, none have compared to what Game Plan Advertising has to offer. I would highly recommend him to any and all companies looking to quickly boost sales in a cost effective and profitable manner!
I have known and worked with Steve Kip for more than 25 years. He is a thought-leader in the direct mail advertising business and is a professional of the highest integrity. I have carried my relationship with Steve with me throughout my career and at each stop he has delivered tremendous value and been a key component of helping to meet or exceed our plans.
GamePlan is one of our favorite partners! Steve is a pleasure to work with. He's thoughtful, considerate and engaged in understanding our business needs. We've worked together for nearly 10 years and the services provided have consistently delivered results, in a timely manner for a fair price. Steve and his team operate with a sense of urgency while still making the process fun. Highly recommend Steve and Game Plan for any direct mail needs. Thank you for everything, Steve! We're grateful to work with you and your team.
Since 2001, GamePlan Advertising & Marketing has provided quality printing, complete production support and aggressive pricing; ALL under one roof to satisfy your project requirements from start to finish.
From simple print fulfillment to providing our clients the most accurate and up-to-date, direct mail lists available, we can help you create imaginative pieces and deliver them on time and more importantly, ON BUDGET.
Our services include Printing (Including 4-color variable), Data/List Management with GUARANTEED deliverability, Mail house, Full Postal Sorting and Qualification, Writing/Campaign Development, Creative Layout and Graphic Design.
At GamePlan Advertising & Marketing, we handle EVERY step of the direct mail process so that you don't have to!