GamePlan Advertising & Marketing

You want the attention of your target audience and you know that the only way to get it is to literally put your message directly in front of them. But how do you stand out from the hundreds of thousands of ads, emails, and blogs fighting for the attention of your ideal client?

Two words. Direct Mail.

And before you exclaim “But I thought direct mail marketing was dead!”, here are 5 reasons why it’s alive and kicking butt:

Direct mail advertisements give people time to think.

(80% of direct mail recipients scan or read each piece before throwing anything away).

Fewer distractions.

(When you receive a piece of mail, you don’t have 4 (or 40) more tabs open and notifications going off).

It has a feeling of romanticism.

(57% of people said that receiving mail makes them feel valued).

It’s less common.

(The internet is full of marketing messages, but our mailboxes aren’t).

It’s tangible.

(In psychological experiments, people value something they can see and touch 24% more highly than something they can only see.)

Perhaps most importantly, we are “forced” to consider each and every direct mail offer.

It doesn’t matter whether we throw it into the trash or quickly make a purchase. We look at the offer and decide what to do with it.

At the end of the day, direct mail's success will always be based on a single fundamental rule:

Reach the right prospects, at the right time, with the right offer.

At GamePlan Advertising & Marketing, we've remained successful in the direct mail business because we understand the direct mail business.

To learn how a solid direct mail strategy can work for your business, click on my calendar link below to schedule a call with me:

https://calendly.com/skip-5/30min