Category 5ive

Category 5ive

8 years in business

About this pro

We do everything you might expect - traditional media advertising, collateral communications and digital marketing and design – but, we do it in unexpected ways. We start conversations with customers by telling brand stories that inspire. What we really do, though, is work that stands out. From the unexpected print ad that stops a reader to the website that establishes long-standing relationships with record-setting click through. We believe that powerful ideas become powerful brand assets.

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Sarasota, FL 34241
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What is your typical process for working with a new customer?

The advertising industry has been flipped on its head. The traditional agency model has been broken. We decided to break away from old-school firms applying old methodologies to an evolving new-media landscape.  We needed to be agile and to rethink the way creative services are structured. Rather than being a cumbersome, expensive “agency of record,” we offer our services as “agency of collaboration.” We opened our doors with the knowledge that a flexible structure is better. Smarter thinking is better. Life is too short for agency bureaucracy and by-the-numbers solutions. Clients deserve better.

What else?

We believe in compensation based on the value we create rather than the hours we work. A fee based on a value that we arrive upon together with our clients, instead of on cost – or hours spent – allows everyone to focus on problem-solving instead of accounting. We didn't get in this business to become accountants and bankers.

What education and/or training do you have that relates to your work?

We are a lean team of energized, creative, knowledge professionals. Versatile brand advocates who’ve been around the block and have the calf strength to prove it. We’ve got big city, big budget experience. Small market, no budget experience. We’ve worked on accounts across the board (and across the border). Everything from consumer goods/services to business and trade accounts have crossed our desks. We’re long on experience, short on fat. We are high-value problem solvers who believe in the power of insightful creative solutions. And we’re looking for like-minded marketers to prove it.