I started the company in the Chicago area in 1974 with the simple premise of approaching marketing challenges from a strategic perspective. In other words, let's define what is not happening that you want to happen, then we can address the best tactical (media, videos, advertisements, collateral materials, social media, training, etc.). I sold the "big" company (+/-100 employees including our stable of freelancers) in 1995 and downsized. I moved here in 2005, and we work with a select group of clients, providing the full spectrum of marketing services, but at a lower cost than large, high-overhead groups.
Easy...here's an example. I recently returned to the Chicago area and was at the golf club where I once belonged. I ran into a client of mine who gave me a big hug then pulled me outside to see his new, personal golf cart. He said, "You bought that for me." That's the great satisfaction--helping my clients succeed.
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