SM Media Group

We cater to our clients. Clients that are on retainer live in the land of yes with us. We focus on delivering effecitve material, honoring the client's vision and making the client happy. It is all about clear communication. It's about listening to the client and really understanding their, dreams, concerns and what excites them. Below are a few steps in our process.

1) We learn the clients goals, mindset and expectations.

2) We establish a budget that is truly comfortable for the business owner. 

3) We delvelop a plan that will bring the best result based on the budget. 

4) We deliver impeccable creative that is clear, clever and memorable. 

5) We launch the creative to the client's specific market.

6) We measure the results, enhance the campaigns strengths and minimize any weaknesses we discover.

All of our reccommendations are based on data. 

Along the way it is important to us that our client feels comfortable with every decision and approval that he or she makes during the process. We always answer our phones, and if we are tied up we get back right away. 

BS in architecture (not a licensed architect)

20 years as a creative director.

Award winning filmmaker for the feature film Matched, now on Amazon Prime, Tubi and 73 other platforms worldwide. 

Singer songwriter, over 200 orginal songs written and recorded in our studio. Studio engineer as well. 

25 Years in marketing and advertising

25 Years in graphic design, photography, copywriting and all other creative production elements.

Every client needs different levels of service. Some clients hire us for a simple project, others have us on a monthly retainer with several campaigns in motion at once. No potential client is insignificant. You never know when you might be with the next Steve Jobs.

I was recruited by a creative a director at my first job at a company called the Advertising Company. They were located in Fort Lauderdale, Florida.  I knew after a few short months I would have my own shop. One year later, I opened my own place called Perfect Printing. We specialized in creating print ads and it went up from there. 

Local businesses - Sicilian Oven 13 years

National - Barlow Builders years 

International - Starbucks 4 years - BMW 1 year - Sparktacular Fireworks and Pyrotechnics - 18 years

Industries span from - retail, to food, to real estate development (not realtors) to automotive, to entertainment, to the luxury market, to film, to the financial sector. 

There are three things that must be a match when hireing a compnay like ours. 

1) Can you find a piece of work on their website that resonnates with you?

It doesn't have to be the same industry, the asthetics must speak to you. If you don't see a style that somewhat speaks to your vision, chances are you will not be happy with the work you receive. 

2) Can you afford the level agency you are looking at?

Be prepared to pay. Ad agencies are not cheap, and they know their value. Different level agencies have wildly different rates, and this does not always reflect the quality of work. Small businesses should seek out boutique agencies, where large companies should seek out large agencies. It is relative. A great boutique agency can produce the same quality work as a large agency, they just can handle the volume of work. 

So have a budget in mind, calulate how much of your annual sales you can spend on Advertising and that is your budget. (1% - 3% - 8% etc.) For example Real estated developers spend 6% of thier sales on marketing. 

Do they produce their own work?

Some agencies are comprised of a couple of art directors, they work from home and outsource all of the work. Others have offices or studios and they produce their work inhouse. You want the agency who produces their own work. The reason is that they have control over the result, and they will have far more flexibility with deadlines, readlines and pricing. 

One question - Can you explain your process to me?

This will reveal everything. If the person you are speaking with can easily, clearly and quickly describe the process, and answer questions that arise along the way, that is great sign. This indicates that will not be winging it, like freelancers do.