Iconology
About
Design has never been so appreciated. The world we live in presents consumers with more choices than at any time in history. Amidst all the overwhelming clutter, design informs smart decisions. Design makes things look, feel and work better. Strong design breaks through the chaos of today’s overly saturated message and media-dominated world and makes a meaningful connection in the hearts and minds of consumers. Most importantly, it must produce a definitive response that results in a positive effect on the client’s bottom line.
Since today’s brands are defined by the sum of all the conversations happening around them, the first initiative is to help define your brand language. We have to truly understand what your brand means to you, your audience and the world around it.
We believe the greatest value we bring is our ability to define your company's brand language. We begin by interrogating your brand, the business, and the context in which your audience lives their lives. We explore brand architecture, icons and symbols, colors and materials, form and function, typography and key verbal messages.
From there, we’ll create the basic framework for your proprietary brand language. This language will inform everything you do and be a filter for decision-making. It becomes your calling card. Your very identity.
We create unique and differentiated communications that reflect your company's mission and values. This ultimately helps establish brand awareness in the marketplace.
For more information, please call us at 303-981-2571 or visit us at: www.iconology.co
Services:
BRAND STRATEGY & LOGO DESIGN
WEBSITE DESIGN & DEVELOPMENT
ADVERTISING DESIGN
PRINT AND MARKETING COLLATERAL
DIGITAL MARKETING
POSITIONING & MESSAGING
VIDEO & ANIMATION
Highlights
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Frequently asked questions
What is your typical process for working with a new customer?
We typically talk about your needs and goals, then come up with a plan to address your marketing needs.
What education and/or training do you have that relates to your work?
Colorado Institute of Art graduate in Advertising Design
Art Students League
Do you have a standard pricing system for your services? If so, please share the details here.
Pricing is based on each project, which is figured by number of hours.
How did you get started in this business?
We are life-long creatives!
What types of customers have you worked with?
We've worked with a broad range of clients – from Fortune 500 companies to start-ups, but we treat every client like our only client...
Describe a recent event you are fond of.
We designed the Belfor website, the world's largest property restoration firm. This included 1 global website with 22 different country sites and 19 languages within one site. We also designed a global crisis app for them.
What advice would you give a customer looking to hire a pro in your area of expertise?
Look at the portfolio of work and the team read bios – this is most critical if you are looking for high-quality design and marketing services.
What questions should customers think through before talking to pros about their needs?
How are you different?
What key messages are you trying to convey?
What are your short and long-term goals?