Serff Creative Group, Inc
About
SERFF CREATIVE GROUP HAS GUIDED BRANDING AND GRAPHIC DESIGN FOR A VARIETY OF COMPANIES ACROSS AMERICA FOR MORE THAN 18 YEARS.
We deliver creative design services in identity and brand development, print design, web creative design and website development. Our clients rely on us for graphic designs that engage customers and help them market their products and services more effectively.
Serff Creative Group knows that successful graphic design must invoke positive emotions from a customer, ignite a new relationship with that customer, and illuminate the company’s values in a way that generates trust and loyalty that will endure for years to come. Our designs grow out of an understanding of your customer’s perspective, and provide a return-on-investment that supports your marketing efforts and your long-term growth.
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Frequently asked questions
What is your typical process for working with a new customer?
GETTING STARTED
We start the process with what we call the Vision Meeting, we discuss the needs of your company from a marketing standpoint. We want to hear from you about your strengths and weaknesses and how a customer would benefit from your product or services.
ANALYSIS AND RECOMMENDATIONS
After researching your industry and your company’s standing in its marketplace, we recommend how to improve awareness of your company. Our action plan will include advice on specific projects to focus on and a process for achieving your goals.
CREATIVE AND STRATEGIC PLAN
We map out timetables and parameters for each project in the plan, so we can meet your expectations for timely completion.
DESIGN AND CREATION
This is a very collaborative stage that allows us to work with clients to begin the visual process. We collect images and create graphic designs and layouts for client approval.
COMPLETION AND IMPLEMENTATION
Once all elements of a project have been approved, Serff Creative takes care of everything needed to bring the design to life. We interface with top quality printers and online web development and Internet marketing specialists to put your new corporate identity to work.
How did you get started in this business?
Ian was raised in his family’s design agency, and learned the business and all aspects of real world design at his father’s side before embarking on his own design career. As Director of Art Services for one of the foremost agencies specializing in relationship marketing, he led a team of art directors and graphic designers to produce award-winning creative for successful communication campaigns.
Today, Serff Creative Group serves the strategic and creative design needs of companies in a variety of industries.