SocialSellinator
About
SocialSellinator specializes in professional Social Media Management & B2B Lead Generation for small businesses. If you need help with social media or new leads for your business, we help you drive your business for a very affordable budget.
Our offerings:
1. Social Media Account Management for organizations, working with marketing executives or business owners
For businesses (B2B or B2C) that recognize the importance of social media for their awareness, demand-gen and sales enablement process. We manage a company's social media accounts to help drive customers, increase leads and awareness. We closely align with existing marketing/lead-gen/PR campaigns and support these activities by developing and sharing content that drives visitors to landing pages, creates leads and increases awareness and thought leadership.
2. Social Selling Account Management for Sales Executives
For busy sales executives who recognize the importance of social selling to help them drive inbound leads, we build their authority and thought leadership and manage their social media accounts. We develop and share content, visuals, videos etc., expand their network and discover possible prospects. Most importantly: we deliver leads and business opportunities.
3. Social Selling Training for Sales Teams
We train the sales team in person or via webinars, teach them the fundamentals of social selling and guide them through the steps to successfully build their profiles, expand their networks and discover prospects.
Differentiators vs. in-house social media person:
- quality: we have a whole team of social media content generators, graphic designers and videographers
- experience: we have substantial marketing/communications/social media experience from decades of work in B2B and B2C both on agency and in-house
- cost: we can provide professional and high-performing social media management for a fraction of the cost of hiring a full-time employee
- performance-driven: we measure our performance based on the client's business KPIs - if we don't perform, you don't pay
- expertise: we understand how to bridge the gap between marketing and sales by creating measurable results that lead to increased awareness and authority, visits/engagement on landing pages, download of assets or participation of webinars. We learn our clients' business objectives and create social media campaigns that align with and amplify existing marketing activities.
Differentiators vs. other social media agencies:
- connecting marketing & sales
- understanding of sales enablement
- quality of content; tailored campaigns and content with perfect execution, rather than cookie-cutter
Photos and videos
No reviews (yet)
Frequently asked questions
What is your typical process for working with a new customer?
"Under-Promise & Over-Deliver"
1) Phone call to discuss scope, understand business and objective
2) Review of current social media presence and marketing plan (if available)
3) Proposal
4) Deploy program: develop & deliver content, graphics, illustrations, videos, blog, as agreed
5) Monthly reporting and review with client
What education and/or training do you have that relates to your work?
M.A. History, Law, Political Sciences
20+ years of senior management in agencies and corporations in Silicon Valley and Germany.
Broad international work/life experience in Germany, France, Hong Kong, Silicon Valley
8+ years in global PR/communications agencies
13+ years in Silicon Valley businesses - mostly high-tech IPO/M&A experience
Global management of communications programs in 17 countries
Mentor for startups and accelerator programs
Do you have a standard pricing system for your services? If so, please share the details here.
Social media management: starting at $950/month https://www.socialsellinator.com/social-media-management.html
LinkedIn Lead Generation: starting at $950/month https://www.socialsellinator.com/linkedin-lead-generation.html
Blog writing: starting at $800/month https://www.socialsellinator.com/blog-writing.html
Services Overview and Examples: http://socialsellinator.com/servicesoverview.html
How did you get started in this business?
I wanted to make a measurable impact for my employers and our sales team. Social media and social selling are ideal because they drive leads and business, allow for clear measurement and help build authority.
This results in inbound leads, business and revenue, in addition to awareness and stronger positioning. I learned from the best people in the industry and taught myself some new tricks along the way.
I developed a systematic approach to social media marketing/social selling that's based on aggressive growth, results, measurement and and continuous improvement.
What types of customers have you worked with?
Size: Companies of all sizes: solopreneur, small startup, SMB, mid-size enterprise going IPO, global enterprise
Verticals: High-Tech, Consulting, Real Estate, Professional Services, Agencies, Food, HR, Business Services
Describe a recent event you are fond of.
I recently ran 6 workshops on social media for a large online-meeting company during their annual global sales kick-off. My task was to give the sales team training on how to set up and successfully run their social media accounts.
Another project for a customer that I love is for an organic spice company. Here, we develop the entire strategy, engage with influencers, and develop visually very attractive and beautiful content. We showcase different cuisines and how everyone create simple, yet beautiful dishes with delicious spices that are responsibly and organically farmed.
A third project is for a database company, where we develop highly specialized and technical content about the advantages (e.g. security, performance, consistency) of some databases. We use these attributes to showcase how customers benefit, how this impacts their business and why something as complex and as abstract as a database has direct impact on people.
What advice would you give a customer looking to hire a pro in your area of expertise?
Find someone who
1) asks the right questions to understand your business objectives
2) sets realistic expectations for deliverables and timeframes
3) provides meaningful KPIs and understands how to measure results that are in line with your objectives
4) understands how to align your social media with your other marketing/business efforts
5) knows how to translate smart strategy into reliable tactical execution
What questions should customers think through before talking to pros about their needs?
1) What business result am I looking to achieve?
2) What is a realistic timeframe for me to achieve this result?
3) What do I consider a success?
4) How much do I understand about social media and what are my expectations about execution of the program? Do I want guidance or do I want it done my way?
5) Can I calculate ROI on this project? www.socialsellinator.com/roi