Hall Market Media, Inc.

Hall Market Media, Inc.

5.0 (1)
Best of 2021
5 employees
36 years in business

About this pro

My firm is a full-service advertising / marketing / promotion / production / all-things-digital and more agency. We are able to do 99% of all our services in-house, allowing us to pass those savings along to our clients, big or small. We've been in business since 1985 and are frequently honored with "Best Advertising Agency" awards, for the Sacramento area, the Western US, and the whole of the US. We were recently honored for the 2nd year with "Best Innovative International Media Agency 2020 & 2021" While honors and awards are nice, our greatest joy is helping our clients become more SUCCESSFUL! We pride ourselves on the work we do, going well above and beyond for every single client, and typically at a cost much less than our competitors. The initial consultation is always FREE. YOUR SUCCESS IS OUR BUSINESS! 

With nearly 600 individual clients provided with stellar services, there are very few business types or industries that we don't have experience with. I enjoy working with clients who remain open to our professional recommendations. I also enjoy the happiness and appreciation our clients show us as their business becomes more and more successful. We strive to make sure that every project or campaign is planned and executed to the highest professional caliber possible and we always prefer to work long-term with every client. We love working with every kind of business including new business start-ups, large corporate clients, and absolutely everything in-between. Additionally, I personally, am available for Board Advisory work, all types of Professional Writing with a Digital priority (UX, SEO, Blogs, Web Content, etc.) Let us show you what we can do for you! Please contact us at [email protected] for agency services and [email protected] for individual services. We would be happy to share our full Master Client List with you, or the category related to your business. Thank you for your interest in services provided by Hall Market Media, Inc., and Connie Hall.

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1 Review


  • Cynthia C.

    Connie is very straight forward and listens to the client. Her input is great and provides out of the box ideas to gain interest. Christian's graphic designs are awesome. I have received many compliments for my logo and website that he designed and built.

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What is your typical process for working with a new customer?

During our initial phone call, I try to glean as much information as I can about the client's business, the current stage of their business, their overall goals for their business, and of course, we do have to talk about that ugly word - Money. I need some sort of sense of what their "Threshold for monthly spending' truly is, so that we don't waste a lot of time, recommending things that are currently beyond their reach financially. We never like putting our clients out far on their financial limb or overextending what they can reasonably afford each month. The budget, geographical fencing, customer target information, and more are all factors in our recommendations to each of our clients. Being in business since 1985 and additional experience working at other advertising agencies and Radio Stations has given our company president Connie, extensive experience in so many different kinds of businesses and industries. We have also been able to come up with creative ways to save our clients money, whenever possible on a variety of things. We do not want to be a 'flash in the pan' but rather to still be with you and your firm five years from now and still working as part of your team.

What education and/or training do you have that relates to your work?

While our company owner has been working full-time since the age of 16, after graduating mid-term as a Junior in high school, she got the opportunity to start work in the industry she loved, starting at the age of 18, and has been at it ever since. Our HMM Art/Digital Director Christian, graduated from college with three degrees; all in Applied Art and Design, including Concentrations in Multi-Media, Illustration, and Graphic Design. He additionally earned two Certifications with one in Graphic Design and the other in Website design. We have a huge demand for his work in building websites or overhauling existing ones. He makes sure that everything he designs for website use is also compatible with mobile applications. He also does all of our collateral packages, print/digital display ads, brochures, A/V production, brand standards, direct mail pieces, and truly, so much more. Our Social Media Manager Cayla has been handling all client Social Media postings and updating on a near-daily basis for all HMM Digital clients for some 8+ years now, as well as operating as our Office Manager, and direct assistant to Connie Hall. Our current list of clients includes Retail clients (Shopping Centers & individual merchants,) new service business start-ups and one is a new national product launch, where we do everything for them, including all of their digital applications. Our Event Manager and Emmy winner Bill, has been in charge of the 25+ live, on-site events we typically do each year for the combination for our shopping center clients (one of which has been with us for over ten years now.) These events include, but are not limited to hosting "America's Next Top Model" with Tyra Banks, Outdoor Summer Movie Series, Spring Celebrations, Free Day Camp for kids during the summer months, plus Back-to-school, Dog Costume Contests, Holiday events and so much more. 

Do you have a standard pricing system for your services? If so, please share the details here.

Although we will typically put together a customized "Package" for each new client, based upon their needs, and the time and work we will need to allocate, we do have some 'basic rates' for planning purposes. A full website built from scratch and launch run from $3,500 - $5,000, predicated on all the additional 'bells and whistles' the client desires, i.e. E-Commerce, Chat Bots, Credit Card Payments, and more. For the monthly maintenance and updating of all client social media, it is generally $1500 per month, with either an even split between the web and social media at $750/each, or a different split depending on what the client believes will be the easiest allocation for them, or if they only want one of the services. In that case, it is $1250 for Social Media Only, and $550 for Website Maintenance & Updating only. Our "Logo Package" typically runs $500 to include three different logo specs, with additional work for 'tweaking' client-selected logo, along with the multiple variations of the logo, depending on the intended use. Radio Commercials and/or Digital Pre-Rolls are usually in the $500-$1,500 range, with cost also based upon voice talent, music beds, and more. A Broadcast Commercial for TV, Zoned Cable, and Digital use, usually runs at a minimum of $750 - $7,500 predicated on a number of factors, including the intended end-use. We have been able to work out custom packages for each client interested in all of our varying services provided, regardless of budget.

How did you get started in this business?

I was actually born into the business, one could say. My mother was a longtime employee of the Sacramento Bee newspaper, and KOVR-TV (Then was the Sacramento ABC affiliate) for the remaining years that she worked. I had always been around her friends who were also in the same industry and I came to have a desire to get into it myself.  While I worked for a few different Radio Stations, I found that working as Media Planner and Buyer was a great fit for me, and my position as a Media Planner & Buyer grew over the years to include all the additional services a client might need, to HMM, Inc. becoming a Full-Service Advertising Agency within the first five years of business, which I first opened in July of 1985. 

What types of customers have you worked with?

I personally have worked with nearly 600 individual clients to date through the years of my career to date. Our Master Account List for HMM, Inc. (Available upon request) is so large, that we had to break it up into categories. One would be hard-pressed to find any types of businesses and/or industries that we don't have some experience with. Some of the main categories including, but not limited to; Political Campaigns, Media, Government (Different Cities including Sacramento, Citrus Heights and more,) the County of Sacramento and the State of California,) Retail, Financial, Food-Related, Recreational & Entertainment, Business-to-Business, Business-to-Consumer, Real Estate, Automotive (new car dealerships, used car companies, and aftermarket, like NAPA Auto Parts,) Medical & Health Services, Schools, Education and truly, so much more.

Describe a recent event you are fond of.

One of the more recent projects that I am fondest of, is the full body of work we have been, and are still doing with a new business start-up client. We worked tremendously hard and put in a lot of staff time on all the different elements it takes to get a viable new business up and running. We handled everything from the creation of their new Logo, Brand Standard & Stylescape, all Collateral pieces, including Letterhead, graphic-designed 2nd Sheets, Envelopes, Presentation Folders, Brochures, Door Hangers, plus all digital-related services needed. We created a beautiful, user-friendly website, four separate platforms for Social Media campaigns, and all of the research for a Test Market Campaign. The new company has launched publically, and we are now going into their first advertising campaign, which we are all excited about. Being an integral part of the roll-out of this new business has been really rewarding, and I am quite proud of all the work that the HMM staff has done for this client and the new company, as well as what is yet to come.

What advice would you give a customer looking to hire a pro in your area of expertise?

I would recommend speaking with 2 - 3 different agencies before deciding on which one understands your needs, and is eager to share their most immediate thoughts on what options would be a good route for you to take to meet your specific needs. Also, talk with agencies about how much of the necessary services you receive can be done 'in-house.' This is a benefit to the client and should provide you with lower, individual costs on specific projects, or for a reasonable monthly retainer for agencies who will be doing a variety of projects for you, for either a designated period of time or ongoing, with the latter, the most ideal arrangement for both the client and the agency. Also, don't go with an agency just because they were the cheapest of your cost quotes. There is a reason that they might be substantially less than the other agencies you have spoken with. It could be the caliber of their work, and/or making sure they come in as cheap as possible on the initial quote(s) and then will work to raise the costs for the work you need after they are chosen to be your "Agency of Record." Conversely, do not expect an agency asking for exorbitant rates in the beginning, to be the best in services and meeting your needs. Many of these larger firms have huge office overhead, and large payroll costs to cover, passing these internal expenditures on to their clients for their work, which may not even come close to the same caliber of an agency somewhere in the middle. Additionally, the larger, most expensive agency, with a lot of staff members, will often assign a new 'rookie' to their new clients, which ultimately costs you a mint to work with someone who can often be inexperienced. I would also recommend that you speak with whoever would be your main contact at the agency by phone before deciding on an agency. You will want to make sure that your personalities mesh well, the person who is the 'lead' on your account truly listens to what you have to say, will offer you some professional advice regarding your needs, including ways to save money on specific projects, without affecting the caliber of work provided to you. Of course, the initial phone call, and any professional advice provided to you, should be FREE for the initial emails and phone consultations.