7 employees
26 years in business

About this pro

Barretto-Co. delivers brand awesomeness. We love what we do because we do what we love. Our capabilities include:

  • Innovative, branding and identity development for clients of all sizes

  • World-class community outreach campaigns, strategy, planning and implementation

  • Award-winning graphic design systems for print and digital

  • Front-end and back-end web design, programming, strategy, and management

  • Mobile app development

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Oakland, CA 94607
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What is your typical process for working with a new customer?

We begin by making sure that a client prospect is the right fit for Barretto-Co. to partner with by conducting a discovery phase whereby we learn about strategic goals and customer needs. We then provide an estimate of realistic effort and associated hours to have a budget conversation and revise as necessay until it works for both parties. When expectations are established we turn this into a formal scope of work, detailing process, roles, deliverables, and timelines.

What education and/or training do you have that relates to your work?

B.S. Graphic Design, San Jose State University

Apple Creative Services, Art Director; 1989-1993

Do you have a standard pricing system for your services? If so, please share the details here.

We have a flat blended studio rate of $175.00/hour.

How did you get started in this business?

I studied design while in college and had the opportunity to work as a subcontractor at Apple until I was hired on as a full time employee.

What types of customers have you worked with?

For-profit and non-profit in all industry sectors.

Describe a recent event you are fond of.

SF Beer Week 2019

What advice would you give a customer looking to hire a pro in your area of expertise?

Be realistic about your budget and expectations.

There's a saying which applies, good, cheap, fast—pick two.

If you want good, it won't be cheap or fast.

If you want it cheap, it won't be fast or good.

If you want it fast, it won't be good or cheap.

What questions should customers think through before talking to pros about their needs?

I share this with clients during our discovery phase as it is part of the value we deliver in developing a partnership.